Triton to Deliver/Monetize Planet Podcast Content
|RADIO ONLINE | Wednesday, October 10, 2018|
Triton Digital signs with Planet Broadcasting, Australia's largest independent podcast network, to power the delivery and monetization of its podcast content. Under the deal, Planet Broadcasting will use Triton's audio streaming network to deliver audio content to their 844,000 subscribers, and the Tap Ad Server to insert targeted pre-, mid- and post-roll audio ads into their content To support their monetization goals, Planet Broadcasting will use Triton's programmatic audio marketplace (a2x) and audio SSP (Yield-Op) to make their online audio inventory available to media buyers.
"Providing an exceptional listening experience means working with the best in the industry," said Planet Broadcasting CEO Claire Tonti. "Along with their knowledgeable team, Triton's state-of-the-art audio streaming and advertising technology is unparalleled, delivering the enterprise-level sophistication and uncompromising reliability we need to support our global podcast network."
"Planet Broadcasting shares our passion of unleashing the power of digital audio to cultivate meaningful connections," said Triton Digital Managing Director, Market Development and Strategy Benjamin Masse. "We are proud to provide Planet Broadcasting with the tools they need to provide an unprecedented listening experience for their loyal audience, and a higher return for their advertising partners."
In addition to Triton's audio streaming network and Tap Ad Server, Planet Broadcasting will continue to use the enterprise Omny Studio podcast management platform to capture, edit, and distribute their podcast content.