HRN Media Network Hires Veteran Digital Exec Matt Feinberg
|RADIO ONLINE | Thursday, October 11, 2018|
HRN Media Network, an independent Hispanic platform in the U.S., hires broadcast and digital media expert Matt Feinberg as its Chief Strategy Officer. The move marks the return to radio for the veteran brand marketer, who will report to HRN Media Network President Clark Logan. Most recently, he helped the custom-branded podcast initiative at Panoply and is an adjunct professor and lecturer on digital marketing and media at Fordham University and FIT.
"Matt is a long-time media industry veteran, who has been involved with growth-oriented companies and credited for leading their expansion across emerging technologies and platforms," commented Logan. "As HRN looks to meet the many opportunities that go beyond broadcast radio, Matt's experience and knowledge will be pivotal in helping us achieve results for our content partners and advertisers."
I'm thrilled to return to radio and work with the team at HRN," stated Feinberg. "HRN is a very forward-thinking media group looking to expand their offerings to advertisers, and I am excited to be part of the process."
Feinberg is multi-channel media strategist, recognized for his expertise in combining new and traditional platforms to achieve results for marketers. As Senior VP Broadcast of Emerging Technologies and Digital for Zenith Media, Feinberg helped the department's expansion to digital. He also created integrated media strategies, including on social media, at JL Media, Burson Integrated (a division of Burson Marstellar), and CRN International. Additionally, he served as Director of Sales for Jelli, the programmatic buying platform for broadcast radio.
"We are thrilled to have Matt join our team," said HRN Media Network Vice President Mike Woessner. "Matt has a deep understanding of Hispanic radio from his days on the agency side, giving him first-hand insights into the Hispanic radio buyer's thought process. His background in planning and buying media for leading agencies, combined with his knowledge of and experience in the digital space, will help advance our goals at HRN."