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Meruelo Media Names George Herrera as Local Sales Manager


George Herrera
George Herrera

Meruelo Media names Hererra L.A. native George Herrera as Local Sales Manager of Rhythmic CHR KPWR-FM (Power 106), Urban KDAY-FM (93.5) and KDEY-FM (93.5)/Los Angeles, effective October 15. He was previously an account manager for Entercom crosstown Alternative KROQ for the past nine years and will report to Meruelo VP/Audio Solutions David Criscitelli.

"I'm thrilled to join Power 106, 93.5 KDAY, 93.5 KDEY and the Meruelo Team," said Herrera. "I am excited to work with two of the most iconic brands in the history of radio and joining one of the best and most professional sales forces in the industry. I've known David Criscitelli for years and look forward to working together on the same team."

Criscitelli added, "This hire was personal for me because I was putting someone in the job I held and loved for 8 years. George was the only person I wanted in the role. He was the most talented person in the room when I taught his SCBU class and I've watched him grow into one of the most highly regarded people in radio. I have complete confidence in George's ability to lead our team to extraordinary things for Meruelo's current and future clients."

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