Philly Radio Broadcasters Showcase Radio's Local Impact
|RADIO ONLINE | Thursday, October 18, 2018|
Philadelphia area radio stations gathered together to host local businesses including advertising agencies, marketers, business owners and media executives on October 17 for "Radio It's On In Philadelphia," an event focused on radio's attributes and how it can successfully drive revenue for Philadelphia's business owners. The event was produced by the RAB, in partnership with local radio broadcasters -- Beasley Media Group, Entercom, iHeartMedia, Radio One, and sponsored by the Pennsylvania Association of Broadcasters.
Local advertisers, business owners, agencies and media professionals participated in a content-infused networking seminar focusing on Philadelphia's thriving local radio broadcasting community that featured experts in media, advertising creative, marketing and Philadelphia's radio personalities.
Featured speakers included Brad Kelly, managing director, Nielsen Audio; Erica Farber, president & CEO, Radio Advertising Bureau; Matt O'Grady, president & CEO, Nielsen Catalina Solutions; and Chris Smith, creative group head, The Richards Group.
To conclude the event, Philadelphia air talent sat down with Pennsylvania Association of Broadcasters' President Joe Conti to discuss the personal connections and relationships they form with listeners across the local community every day. Air talent included Michael Bennett, WTDY; John Debella, 102.9 MGK; Cherri Gregg, KYW NewsRadio; Quincy Harris Morning Show with K.Foxx, WRNB; Patty Jackson, WDAS; Frank Lario, XTU Morning Crew; Amber Miller, 104.5 and Pierre Robert, WMMR.
"This was a great opportunity for local business owners, advertising agencies, and marketers to gain insight that will work towards driving their business forward," noted Erica Farber. "By bringing together the local Philadelphia market, we were able to spread the word to local business owners and advertising agencies regarding radio's uncanny ability to connect with the local community unlike any other medium."