iHM/Orlando, Knights Ink New Three-Year Radio Deal

RADIO ONLINE | Friday, October 26, 2018

UCF Knights

iHeartMedia/Orlando and UCF Athletics have extended their partnership to keep WYGM (96.9/AM 740 The Game) as the flagship station for Knights' radio broadcasts. The new three-year deal begins with the 2019-20 school year and runs through 2021-22. Next year will mark the 25th consecutive year of Knights' athletics on The Game. Under the new agreeement, UCF Football and UCF Men's Basketball will take precedence over any other live event on the two outlets.

"We are thrilled about this extension of our partnership between iHeartMedia and UCF Athletics," said iHeartMedia Division President Linda Byrd. "This is an exciting time to be a UCF fan and an exciting time for FM 96.9 The Game. Continuing to provide our listeners with coverage of UCF football, men's basketball and baseball truly solidifies our radio station's position as Orlando's Sports Leader. We are also very happy that our UCF coverage is also available for listening on our iHeart Radio app, so Knight Nation can take our coverage wherever they go."

UCF Director of Athletics Danny White added, "We're extremely fortunate to have such a great radio partner in iHeartMedia and FM 96.9 The Game," White said. "We greatly appreciate iHeartMedia's ability to help us spread the word to Knight Nation through the radio station in the Orlando area and the iHeart Radio app with a world-wide reach. Our radio broadcasts are an important tool for us to continue building our brand and we couldn't have a better partner."