Salem Media Group Partners with Aptivada
| RADIO ONLINE | Wednesday, November 14, 2018 |
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Aptivada, a media software provider, has added Salem Media Group as a new client. As part of the multi-year agreement, Aptivada will be powering contesting, promotions, database management and newsletters for Salem's 116 radio stations nationwide.
"We are ecstatic to bring on a client the caliber of Salem Media Group," said Aptivada co-founder, Creighton Green. "They have incredible reach and understand the power of digital media. We look forward to a long partnership with them"
"After an extensive vetting process, it was clear Aptivada had the aptitude and attitude to be our partner. The onboarding process was extremely smooth and in the few short weeks since our launch, we're already seeing a payoff. The tools Aptivada brings to the table empower our stations to increase listener engagement and generate revenue in ways that we didn't have before our partnership," said Rodney Whitaker, Director of Digital Operations.
