Entravision Extends Relationship with MLC Media
|RADIO ONLINE | Tuesday, December 18, 2018|
Entravision Communications Corporation today announced that Entravision Solutions, the Company's national sales and marketing organization, has extended its relationship with MLC Media through 2021.
The agreement with MLC Media brings more than 500 radio stations to the Entravision Solutions radio platform, including the addition of 174 new radio stations acquired through MLC's acquisition of Intercambio Media. The additional stations expand Entravision Solutions radio platform into nine new markets and include 10 stations in the top 10 U.S. designated market areas ("DMAs"), 25 stations in the top 25 U.S. DMAs and 86 FM stations. With the addition of these stations, Entravision Solutions national radio platform will have a presence in 100+ markets with a coverage of 96% of U.S. Hispanics 12+.
"We have a strong and growing platform of radio, online and mobile assets that allows us to provide unique and creative opportunities for advertisers to efficiently engage with the U.S. Hispanic market. Our ongoing relationship with MLC Media enhances the reach of our radio platform to the benefit of our advertisers and station partners," said Jeffery Liberman, Entravision's President and Chief Operating Officer.
Entravision Solutions is a national sales and premier marketing organization specializing in Spanish-language custom content and media platforms, including radio and audio extensions such as podcasts and streaming. The Entravision Solutions team services more than 100 U.S. Hispanic Markets, including many of the fastest-growing emerging markets. With offices in New York, Los Angeles, Miami, Chicago and Dallas, Entravision Solutions delivers superior service, creative ideas and custom branded integrations that drive return on investment and further help Advertisers connect to listeners by market or across the Entravision Network which covers 96% of the U.S. Hispanic 12+ population.