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Entravision Extends Alex "El Genio" Lucas Mornings Through 2020


Alex “El Genio” Lucas
Alex “El Genio” Lucas

Entravision Communications Corporation has announced an extension to their two agreements with Al & CM Broadcasting LLC. Entravision will represent on a network basis and air Alex "El Genio" Lucas through 2020.

Alex "El Genio" Lucas is a well-regarded and syndicated morning radio show currently airing on Entravision's "La Suavecita" radio network in 13 markets across the country. The show captures a unique mix of music and conversation with Alex Lucas known by his nickname "Genio" or "Genie" in English. He shares inspiring and distinctive messages to motivate and enlighten listeners. Lucas transmits messages of personal empowerment and positive reinforcement, using stories and quotes to build self-esteem, family values, and guide audiences through moral and ethical dilemmas.

"Alex "El Genio" Lucas has been part of the Entravision family since 2011, and we are proud to extend this relationship. The positive programming he brings to radio each and every morning is a great way for our listeners to start their day. Alex is a talented entertainer who connects with his audience, which has made his program one of the leading Spanish language radio programs in the U.S.," said Jeffery Liberman, President and Chief Operating Officer.

Lucas is a renowned radio talent and recognized for his achievements both behind the mic and within the radio broadcasting community. Children's Miracle Network named him 2016's Hispanic Personality of the Year. He also received the 2015 Announcer of the Year among Top 100 Pop Urban Market by monitorLATINO, as well as being a Medalla de Cortez Finalist for Personality of the Year in 2016, 2017 and 2018. The Alex ‘El Genio' Lucas show is currently carried on 89 affiliate radio stations and sold through Entravision Solutions. In 2020, Lucas will reach his biggest milestone yet as he celebrates 30 years of on-air broadcasting. This record feat will include a year-long celebration of the best moments in Lucas' career.

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