Entravision Expands Jose FM in Los Angeles and Riverside
|RADIO ONLINE | Monday, January 7, 2019|
Entravision has announced the expansion of its Jose FM format in the Southern California markets of Los Angeles and Riverside, effective immediately. Jose, which airs on KLYY (97.5 FM) Los Angeles, is now being simulcast on KSSC (107.1 FM) and reaches the counties of Los Angeles, Riverside, San Bernardino, Orange County, and North San Diego. Jose has served the Los Angeles-Riverside areas for the past 10 years with an Adult Hits format.
"Jose FM has been a terrific format for Entravision for more than 10 years and we look forward to expanding its reach in the greater Los Angeles area, the number one Hispanic radio market in the U.S. With a strong brand and loyal on-air and digital following, Jose was a natural fit to bring to our 107.1 FM listeners. With its Adult hit music format, exclusive line up of our most iconic and top syndicated personalities, and leading market reach, our Jose super station provides advertisers with an exceptional platform to connect and engage with consumers," said Entravision President/COO Jeffrey Liberman.
"We have an 'audience first' focus that has made Jose FM a great success story," added Entravisions Executive VP/Content and Business Development Alex Garcia. "Thanks to Nestor Rocha, VP of Audio, and the rest of the audio division leadership, José FM will reach a larger audience with this new expanded coverage! People love the station's unique talent line-up and music recipe that is unique in Los Angeles, San Bernardino, Riverside and the north county area of San Diego."
Jose FM's new program line-up includes "Morning Motivation With El Genio Lucas" (4am-10am), "Mid-Day Positivity with Piolin" (10:15am-2pm), "Afternoon Comedy with Erazno y La Chokolata" (2-7pm), "Evening Experiences with Armida y La Flaka" (7-9pm) and "Misterios Ocultos with Mayra Berenice" (9pm-midnight).