Entravision Launches New Radio Format in Albuquerque


Entravision announces format and programming changes in the Albuquerque market with the launch of "La Suavecita" on KRZY-FM, effective immediately. The station was previously Regional Mexican "Jose 105.9." Launched in January, 2017, "La Suavecita" is a Grupero/Cumbia format, targeting women 25-49 and adults 25-54 with a unique blend of Spanish radio programs.

The new show line-up includes "Morning Motivation With El Genio Lucas" from 5-11am beginning on January 26, followed by "Mid-Day Positivity with Piolin" from 11am-3pm starting January 14. Filling out the day is "Afternoon Comedy with Erazno y La Chokolata" from 3-8pm, "Soccer Excitement with Futbol De Primera" from 8-9pm and "Evenings with Mayra Berenice" from 9pm-1am.

"Entravision is dedicated in bringing the most up-to-date, fresh content to our audiences, and we believe our listeners in the Albuquerque market will enjoy the new La Suavecita format. With its enhanced programming line-up, advertisers will have the opportunity to target our dedicated audience to connect and build their brands with," said Entravision President/COO Jeffery Liberman.

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