Albright O'Malley Brenner Present 25th Pre-CRS Seminar
|RADIO ONLINE | Thursday, January 10, 2019|
Country Radio Specialists Mike O'Malley and Becky Brenner have announced their 25th annual Pre-CRS seminar on Wednesday, February 13 at the new AC Hotel in Downtown Nashville from 8:30-11:30am. The A & O & B team will present the first highlights from their 14th annual online perceptual study, "Roadmap 2019." Data analysis from thousands of P1's from across the U.S and Canada will be included.
The webinar will examine if Country fans flocking to smart speakers at the same rate as the national average. In "Roadmap 2018," only 18.2% of Country P1's owned one or more smart speakers. 52% said they "may purchase in the future," but did they actually buy a smart speaker? Additionally, the study will address if the popularity of Podcasting has reached country fans? In 2018 77% had never listened to a Podcast.
"Every year the status quo is changed by disruption. But at the same time great, new opportunities are created," said Partner Mike O'Malley. "That's why spending a half day exploring topics in-depth, in an intimate setting, like we've done for more than 25 years is so exciting to be a part of. The takeaways are always plentiful."
Consulting Partner Becky Brenner added, "Country music is at the core of everything we do. We are thrilled to partner with BMLG Records to introduce Riley Green; with a special acoustic performance."