Univision's Uforia and Napster Announce Audio Partnership

RADIO ONLINE | Wednesday, March 13, 2019

Univision Napster

Univision's Uforia and Napster have announced a partnership to drive and discover ways to deliver audio across digital platforms. Through this collaboration, Uforia unveiled a newly enhanced and redesigned Uforia app that is "Powered by Napster," a streaming destination for Hispanic America. The app is part of the recently expanded Uforia brand, a Latin music media platform, including the Univision's Hispanic radio network and a large Latin music concert footprint.

"Powered by Napster" is a music and audio platform service that makes it possible for companies to launch their own branded streaming service. The newly enhanced Uforia app now offers music fans seamless profile registration and the opportunity to listen to live radio, music playlists, and in the Spring 2019 podcasts in one easy-to-use service.

"Audio is bigger and more exciting than ever, and we're thrilled to partner with Napster to jointly explore and redefine how audio content will be consumed in the future," said Univision Radio President Jesus Lara. "Univision works hard to authentically super serve all Hispanic listeners with the best music and audio programming and this partnership will enable us to deliver our audience an even better and more personalized experience."

"Napster's partnership with Uforia is a synergistic one as we join forces and work together to make Univision's Uforia app the ultimate destination for Latin music and audiences around the U.S.," added Rhapsody International Chief Commercial Officer Angel Gambino. "Our joint collaboration with Uforia will deepen and expand Powered by Napster into the rapidly growing Hispanic market and the top streamed artists in the US. This partnership fuels our combined data intelligence to offer audiences highly personalized and finely tuned audio curation innovations that will engage Uforia listeners while giving brands an opportunity to more precisely target people with content."

Univision recently announced a major rebrand for Uforia, bringing together the company's music and audio properties under the Uforia brand which includes a portfolio of Univision's 58 owned and operated local radio stations, plus 89 affiliates, its digital audio footprint, experiential and TV integrations.