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Envision Networks Rebrands Easy FM as Relaxing Favorites


Envision Networks has rebranded it's "Easy FM" format to "Relaxing Favorites." The fresher image is designed to meet the demands of 25-54 adult listeners with a tilt towards females. Relaxing Favorites now features a larger song inventory that places emphasis on gold-standard songs and a unique blend of soft rock and pop hits from the 70s through the early 2000s. Format creator, Jon Holiday of Radio Consulting Services says it's "the most popular relaxing favorites rarely heard on mainstream AC these days."

Affiliates of Easy FM reap the benefits of over 30 years of programming experience and receive the 24/7 Christmas music format as part of the package.

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KCMO Talk Radio Expands into Topeka on 102.9 FM
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Cumulus Media has expanded the reach of its Kansas City-based KCMO Talk Radio (95.7 FM & 710 AM) with the launch of a full-time simulcast on KTOP-FM (102.9) in Topeka. The new format debuted at noon Central time Monday, replacing the station's previous Country format as "102.9 Cat More

Report: RAB Offers Guidance on Radio Ad Frequency
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A new blog from the Cumulus Media | Westwood One's Audio Active Group is challenging common assumptions about radio advertising frequency, arguing that many advertisers and sellers significantly underestimate the number of commercials needed to achieve campaign goals. In the latest blog, Pierre Bouvard More
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Geoff and Danielle Join WGTH for Afternoons
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MIW Webinar Focuses on AI for Radio Sales
Mentoring and Inspiring Women in Radio (MIW)
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Mentoring and Inspiring Women in Radio (MIW) will host a free webinar exploring the growing role of artificial intelligence in radio sales on July 15. The session, entitled "AI in Radio Sales: Work Smarter, Sell More," is scheduled for Wednesday, July 15, at 2 p.m. ET and is designed for radio sellers, More

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