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Envision Networks Rebrands Easy FM as Relaxing Favorites


Envision Networks has rebranded it's "Easy FM" format to "Relaxing Favorites." The fresher image is designed to meet the demands of 25-54 adult listeners with a tilt towards females. Relaxing Favorites now features a larger song inventory that places emphasis on gold-standard songs and a unique blend of soft rock and pop hits from the 70s through the early 2000s. Format creator, Jon Holiday of Radio Consulting Services says it's "the most popular relaxing favorites rarely heard on mainstream AC these days."

Affiliates of Easy FM reap the benefits of over 30 years of programming experience and receive the 24/7 Christmas music format as part of the package.

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Study: Creative Drives Nearly Half of Ad Sales
CumulusMedia | Westwood One
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