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iHeartMedia Boston Names Adam Ralston VP of Marketing


Adam Ralston
Adam Ralston

iHeartMedia Boston names 17-year radio marketing veteran Adam Ralston as Vice President of Marketing, effective May 20. A majority of his career has been spent in Boston, overseeing a variety of stations including WAAF, WRKO, WKAF and the WEEI Sports Radio Network. Ralston has also contributed his event experience toward the successes of Boston's Bourbon and Bacon Fest and WOOFstock.

In addition, community involvement has always been an integral part of Ralston's efforts through his ongoing support of philanthropy-focused organizations such as the Jimmy Fund, Greater Boston Food Bank, Disabled American Veterans and many others.

"Adam's leadership, programming and sales strategy, event experience, knowledge of the market and long history of success coupled with his strong local relationships stood out and I know he is the perfect fit," said iHeartMedia Boston VP/Programming Dylan Sprague. "I'm thrilled to have him lead our best-in-class marketing team and contribute to our brands' ongoing success."

"It's an honor to join this incredible team of media and marketing professionals here at iHeartMedia Boston," added Ralston. "I look forward to immersing myself in the fantastic culture, creating top of the line marketing strategies and contributing to these iconic brands and franchises."

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