Univision/Bay Area Flips KVVF/San Jose to Latin Rhythmic
| RADIO ONLINE | Tuesday, September 3, 2019 |
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 Latino Mix 105.7/100.7FM |
Univision flips Bay Area Uforia outlet KVVF-FM/San Jose to "Latino Mix 105.7/100.7FM," which now airs Latin Rhythmic. The new format features the latest hits from artists such as J Balvin, Bad Bunny, Shakira, Anuel AA, Natti Natasha, Maluma, Reik, Daddy Yankee and Karol G, among others. The station stunted during the Labor Day weekend and played 67 consecutive hours of Vicente Fernandez's classic "Volver" and J Balvin's "Reggaeton," with each song played over 700 times and uninterrupted.
"We are thrilled to launch a brand-new format that reflects the diverse tastes of the Latino community in the Bay Area and features today's hottest artists. Now that our audio portfolio has been reformatted to include the only Latin Rhythmic station in this region, we are better able to give our audience the music they love to listen to, whether they're at home, at work or during their daily commute," said Univision Bay Area President/GM Raul Rodriguez.
Details regarding the station's updated programming slate will be announced in the coming weeks.
