Home Login RADIO ONLINE RSS Facebook
Advertisement

LA Z 105.3/Atlanta Welcomes Enrique Santos for Mornings


Enrique Santos
Enrique Santos

iHeartMedia Atlanta announced today that Hispanic radio legend Enrique Santos will anchor mornings on its Spanish-language station La Z 105.3. The Tu MaƱana con Enrique Santos morning show will run weekdays from 6 a.m. to 10 a.m. ET beginning October 10.

Santos has built an enthusiastic Hispanic following by combining humor, social satire and political commentary to bridge the cultural and generational divide of a diverse cosmopolitan audience.

"With the increased importance and size of the our U.S. Hispanic audience in Atlanta, both Spanish and English speaking, we're excited to welcome a top-rated on air talent like Enrique Santos in morning drive on 105.3 La Z with Karla, our local talent who will integrate the local happenings in Atlanta with Enrique." said Orlando Rosa, Program Director for 105.3 La Z. "Adding Enrique Santos to our already entertaining lineup with his great content, humor and connection with all Hispanics of all countries of origin will put 105.3 La Z in the perfect position for growth and success."

"I'm really excited and looking forward to hosting mornings on La Z," stated Santos. "Timing couldn't be any better as we celebrate the station's one-year anniversary. As we head into Fall, things might be cooling off, but I guarantee that Atlanta morning radio will be hot. Our show is compelling, informative, trendy, empowering and funny. It's perfectly mixed with today's most popular Latin music."

Advertisement

Latest Radio Stories

U.S. House Passes AM Radio for Every Vehicle Act
U.S. House Passes AM Radio for Every Vehicle Act
U.S. House Passes AM Radio for Every Vehicle Act
The U.S. House of Representatives on Tuesday passed the AM Radio for Every Vehicle Act, advancing legislation that would require automakers to maintain access to AM broadcast radio in new passenger vehicles sold in the United States. The measure, H.R. 979, was introduced by Reps. More

Cumulus, Zimmer Urge FCC to End Radio Ownership Caps
Cumulus Media and Zimmer Radio
Cumulus Media and Zimmer Radio
Cumulus Media and Zimmer Radio of Mid-Missouri are urging the Federal Communications Commission to eliminate its local radio ownership limits, arguing in separate ex parte meetings that rules unchanged since 1996 no longer reflect today's competitive audio and advertising marketplace. The filings come as More

Tyah Sartler Named GM of Saga Milwaukee
Tyah Sartler
Tyah Sartler
Saga Communications has promoted Tyah Sartler to Vice President and General Manager of its Milwaukee Media Group, succeeding longtime executive Bob Bellini, who has retired after more than 36 years with the cluster. Sartler moves into the top Milwaukee post after 25 years with the company. She joined More
Advertisement

FCC Seeks Comment on Political Ad Rate Challenge
Federal Communications Commission (FCC)
Federal Communications Commission (FCC)
The Federal Communications Commission (FCC) is seeking comment on an application asking the agency to overturn Media Bureau guidance concerning which political advertisers are entitled to broadcasters' lowest unit charge rates. The challenge was filed by Democratic candidates Sherrod Brown, Jon Ossoff, More

Gemini XIII Adds Kelly Parker, Yea Podcast Slate
Kelly Parker
Kelly Parker
Gemini XIII is expanding its audio sales operation with the addition of veteran media executive Kelly Parker as Senior Vice President of Sales. Parker joins the company from Yea Networks. As part of the move, Gemini XIII will become the exclusive advertising sales representative for Yea Networks' podcast More

Tracy Walker Named 2026 MIW Speak Up! Mentee
Tracy Walker
Tracy Walker
Mentoring and Inspiring Women in Radio (MIW) has named Tracy Walker, General Sales Manager for Connoisseur Media in Saginaw, MI, as the 2026 mentee for its Speak Up! Mentorship Program. Developed in partnership with Media Staffing Network and the late Laurie Kahn, Speak Up! is a year-long program for More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement