Home Login RADIO ONLINE RSS Facebook
Advertisement

LA Z 105.3/Atlanta Welcomes Enrique Santos for Mornings


Enrique Santos
Enrique Santos

iHeartMedia Atlanta announced today that Hispanic radio legend Enrique Santos will anchor mornings on its Spanish-language station La Z 105.3. The Tu Mañana con Enrique Santos morning show will run weekdays from 6 a.m. to 10 a.m. ET beginning October 10.

Santos has built an enthusiastic Hispanic following by combining humor, social satire and political commentary to bridge the cultural and generational divide of a diverse cosmopolitan audience.

"With the increased importance and size of the our U.S. Hispanic audience in Atlanta, both Spanish and English speaking, we're excited to welcome a top-rated on air talent like Enrique Santos in morning drive on 105.3 La Z with Karla, our local talent who will integrate the local happenings in Atlanta with Enrique." said Orlando Rosa, Program Director for 105.3 La Z. "Adding Enrique Santos to our already entertaining lineup with his great content, humor and connection with all Hispanics of all countries of origin will put 105.3 La Z in the perfect position for growth and success."

"I'm really excited and looking forward to hosting mornings on La Z," stated Santos. "Timing couldn't be any better as we celebrate the station's one-year anniversary. As we head into Fall, things might be cooling off, but I guarantee that Atlanta morning radio will be hot. Our show is compelling, informative, trendy, empowering and funny. It's perfectly mixed with today's most popular Latin music."

Advertisement

Latest Radio Stories

Edison: Mobile Overtakes Radio Receiver in Cars
Edison Research at SSRS
Edison Research at SSRS
Mobile devices have surpassed traditional AM/FM radio receivers as the leading device for in-car audio consumption among Americans ages 13-34, according to new Share of Ear data from Edison Research at SSRS. The research shows consumers in the age group now spend 46% of their daily in-car audio time More

Audacy: Podcast Hosts Hold 21-Point Trust Advantage
Audacy Insights
Audacy Insights
Podcast hosts have a significant advantage over social media influencers when it comes to authenticity and their ability to influence consumers, according to a new Audacy Insights report. Audacy says 75% of listeners rate podcast hosts as the most authentic, compared with 54% for social media influencers, a More

AWM Names 2026 Gracies Leadership Awards Honorees
Alliance for Women in Media (AWM)
Alliance for Women in Media (AWM)
The Alliance for Women in Media (AWM) has announced the honorees for the 2026 Gracies Leadership Awards, set for November 16 at Tribeca 360° in New York City. Zenia Mucha, Chief Brand and Communications Officer at TikTok, will receive the inaugural Gracies Vanguard Award. The More
Advertisement

Nielsen Takes Cumulus Ratings Fight to Supreme Court
Nielsen
Nielsen
The Nielsen Company has asked the U.S. Supreme Court to review a federal appeals court ruling that upheld a preliminary injunction in its antitrust dispute with Cumulus Media over the sale of national radio ratings data. Nielsen filed its petition for a writ of certiorari More

Broadcast Industry Group Sells Arkansas Trio for $2M
Blacksun Private Equity
Blacksun Private Equity
Broadcast Industry Group LLC has agreed to sell three Arkansas AM stations and their associated FM translators to Blacksun Private Equity Inc. for $2 million, according to an assignment application filed with the FCC. The deal includes KLRG-AM/Sheridan, KASZ-AM (formerly KJJI)/White Hall and KCAT-AM/Pine More

Family Life Closes on Acquisition of WOGI-FM for $1M
Family Life Radio
Family Life Radio
Family Life has closed on its previously announced acquisition of Country WOGI-FM (104.3) in Moon Township, PA, and Pittsburgh translator W288BO (105.5) from Forever Media for $1 million. WOGI-FM operates with 13,000 watts and serves the greater Pittsburgh area. The acquisition will add the station More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement