Home Login RADIO ONLINE RSS Facebook
Advertisement

LA Z 105.3/Atlanta Welcomes Enrique Santos for Mornings


Enrique Santos
Enrique Santos

iHeartMedia Atlanta announced today that Hispanic radio legend Enrique Santos will anchor mornings on its Spanish-language station La Z 105.3. The Tu MaƱana con Enrique Santos morning show will run weekdays from 6 a.m. to 10 a.m. ET beginning October 10.

Santos has built an enthusiastic Hispanic following by combining humor, social satire and political commentary to bridge the cultural and generational divide of a diverse cosmopolitan audience.

"With the increased importance and size of the our U.S. Hispanic audience in Atlanta, both Spanish and English speaking, we're excited to welcome a top-rated on air talent like Enrique Santos in morning drive on 105.3 La Z with Karla, our local talent who will integrate the local happenings in Atlanta with Enrique." said Orlando Rosa, Program Director for 105.3 La Z. "Adding Enrique Santos to our already entertaining lineup with his great content, humor and connection with all Hispanics of all countries of origin will put 105.3 La Z in the perfect position for growth and success."

"I'm really excited and looking forward to hosting mornings on La Z," stated Santos. "Timing couldn't be any better as we celebrate the station's one-year anniversary. As we head into Fall, things might be cooling off, but I guarantee that Atlanta morning radio will be hot. Our show is compelling, informative, trendy, empowering and funny. It's perfectly mixed with today's most popular Latin music."

Advertisement

Latest Radio Stories

Cumulus Media Emerges from Chapter 11 Bankruptcy
Cumulus Media
Cumulus Media
Cumulus Media has completed its financial restructuring and emerged from Chapter 11 bankruptcy protection as a privately held company, eliminating approximately $550 million in debt and significantly strengthening its balance sheet. The company announced that it received all required approvals, including More

Chris Jones Named GSM for Cox Media Group Atlanta
Chris Jones
Chris Jones
Cox Media Group (CMG) has named Chris Jones General Sales Manager for its Atlanta radio cluster, which includes News/Talk WSBB (95.5 WSB), AC WSB-FM (B98.5), Classic Hits WSRV (97.1 The River) and Urban AC WALR-FM (Kiss 104.1). Jones joins CMG from iHeartMedia, where he served as Senior Vice President of More

Gap Broadcasting to Acquire Texarkana Stations for $300K
Gap Broadcasting
Gap Broadcasting
George Laughlin's Gap Broadcasting has reached an agreement to acquire six radio stations and five FM translators serving the Texarkana, TX-AR market from BTC USA Holdings Management and Frontier Media for $300,000. The properties are being sold through a court-supervised More
Advertisement

Jahna Michal Joins Townsquare's NJ Morning Show
Jahna Michal
Jahna Michal
Townsquare Media has announced the addition of Jahna Michal to its "Hit Music Network" morning show in New Jersey, joining Chris Rollins and Joe Hyer for the newly branded "Chris, Jahna & Joe and the Morning Show." The program originates from CHR WPST-FM (94.5 PST) in Trenton and is also heard on Hot AC More

Nielsen Report: Radio Reaches 92% of U.S. Adults
Nielsen
Nielsen
Radio continues to reach more American consumers each month than any other measured media platform, according to a new Nielsen report titled "Everyone. Everywhere. See Audio Differently." The report highlights radio's audience reach, advertising effectiveness and the measurement More

NAB's Rick Kaplan to Depart at End of 2026
Rick Kaplan
Rick Kaplan
The National Association of Broadcasters (NAB) has announced that Chief Legal Officer and Executive Vice President of Legal and Regulatory Affairs Rick Kaplan will depart at the end of 2026, concluding more than 14 years with the organization. During his tenure, Kaplan led NAB through numerous legal and More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement