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Entercom Names Idil Cakim Senior VP Research and Insights


Idil Cakim
Idil Cakim

Entercom appoints Idil Cakim to the newly-created role of Senior Vice President of Research and Insights, effective immediately. She'll now lead the company's business to business strategy and audio insights practice, reporting to Chief Marketing Officer Paul Suchman. Cakim has devised marketing and communication strategies for Fortune 500 companies and non-profit organizations for more than 15 years. She joins Entercom from Nielsen, where she most recently served as Vice President of Media Analytics Consulting.

"Idil's deep experience across media platforms and complex data sets will greatly enrich our ability to deliver actionable insights and even more powerful audio strategies to our clients," said Suchman. "Her ability as a storyteller will help bolster the narratives we bring to market. We're thrilled to welcome Idil to our leadership team."

"I'm looking forward to joining Entercom to lead the research and insights practice," added Cakim. "Audio is going through a true renaissance and Entercom is well positioned to lead. I'm excited to help shape and build the future of the industry."

Cakim's previous experience includes Vice President of Client Development for NM Incite - a Nielsen and McKinsey company, and Senior Vice President of Interactive Media for Golin Harris International. She's also served as a public speaker on marketing and technology trends and has been widely quoted in trade journals and newspapers such as The New York Times, CNet News, CBS Market Watch, The Financial Times and others. In 2010, she was named Digital Communicator of the Year by PRNews.

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