Entravision Announces New Sales Leadership in Texas

RADIO ONLINE | Monday, March 9, 2020

Entravision has announced the appointment of Bernice Lopez Smith to Senior Vice President and Debbie Flores to Vice President of Integrated Marketing Solutions. Both executives will be based in McAllen, TX and report to Eddie Melendez, President of Local Media for Entravision.

"Our Integrated Marketing Solutions team is designed to evolve with today's transforming media landscape and continue to drive visibility of Entravision's traditional and digital capabilities to our audiences and the market," said Melendez. "The additions of Bernice and Debbie - two experienced, proven leaders with strong relationships in Rio Grande Valley - are ready to hit the ground running in their new roles and deliver results. We are excited to have them join our Entravision team."

Smith brings 15 years of experience in the media industry, all with R Communications in McAllen, TX. She spent her entire time there in the sales division as a Senior Account Executive and more recently, Business Development Manager where she was vital in leading and coaching to drive sales. Ms. Smith is a talented radio-centric and digital media expert with a unique ability to build customer loyalty, broaden services and offerings in competitive markets, and cross sell platforms to fit client's needs.

Flores returns to Entravision with over 30 years of media and advertising industry experience and a proven track record in sales. Most recently, she was the local sales manager at KRGV-TV in McAllen, TX and helped launch the newest bilingual television station in the Rio Grande Valley called Somos El Valle. During her career, she has specialized in sales at companies such as KVEO NBC23, CableTime and Freedom Newspaper.