Focus 360 Partners with GroundSwell Group to Provide Aid

RADIO ONLINE | Thursday, March 26, 2020 | 11:35am CT

Focus 360

Focus 360 LLC has entered into a partnership with GroundSwell Group to align brands with non-profit organizations, many of which are at the front lines of the COVID-19 pandemic in America. Enitled the "Mutual Benefit Impact Marketing Initiative," the network targets a brand's audience and can be hyper-local or national. The brand's cause marketing message is delivered through non-profit social media feeds, paid social, influencers and amplified with Focus 360's Jelli Plus radio network and Lipstick and Vinyl podcasts.

"We built a platform (The Karma Index) that directs funds to support those in need," explained Groundswell Group Partner and CEO Noel Wax. "What we didn't realize, is that this technology is ideal for helping Americans at a time like this. This plan will change the dialogue about what a brand is doing to help during this global pandemic. While we are quarantined at home, radio, podcasts, and social media are where Americans are turning to for information and connection."

The Karma Index (KI) marries the ethical standing and business practices of non-profits with the marketing value the nonprofits can provide to brand partners. There are over 1,000,000 non-profits in the KI platform that are sourced for partnership value and credibility based on campaigns and target goals.

"Businesses and their leaders are putting themselves on the front lines to help others. People will remember these brands in moments of need. This initiative allows brands to reach out to communities and become a positive part of the dialogue," noted Focus 360 CEO Phil Brown. "At the same time, the initiative allows our radio and audio content partners to boost a brand's message, as they support the non-profits that fit with their company's philosophy."