SiriusXM Acquires Simplecast Podcast Management Platform

RADIO ONLINE | Wednesday, June 17, 2020

SiriusXm

SiriusXM has announced the acquisition of Simplecast, a podcast management platform that enables podcasters to publish, manage, and measure their content. The Simplecast solution, paired with the award-winning monetization platform of AdsWizz, the adtech subsidiary of SiriusXM, creates an end-to-end solution that enables creators to publish and generate revenue from their podcasts, all in one place.

Led by Founder & CEO, Brad Smith, the Simplecast platform, with its content management, audience analytics, and dynamic audio toolset, MAE (Moveable Audio Engine), has attracted publishers including Armchair Expert with Dax Shepard, Netflix, Maximum Fun, Cloud10, QCODE, Anna Faris is Unqualified, Blue Wire, and Revision Path.

"Our goal is to provide audio publishers with state-of-the-art platforms and give them everything they need to be successful," said Alexis van de Wyer, CEO of AdsWizz. "Empowering podcasters of any size to create, distribute, analyze, and monetize their work is the next natural step in pursuing our vision."

"From the beginning, Simplecast's mantra and mission was to remain laser-focused on podcast creators - building the best tools for publishing and insights," said Brad Smith, the Founder & CEO of Simplecast. "The opportunity and alignment with AdsWizz allows our product -- and our customers -- access to a powerful monetization platform. Two best-in-class platforms are now able to align with the shared mission of helping publishers succeed, while each team continues to focus on their respective areas of expertise."