Audioworks Partners with Alpha Libraries for Production

RADIO ONLINE | Tuesday, July 7, 2020

Audioworks

Audioworks LLC is partnering with Alpha Libraries for Radio to make full-service, agency-quality audio production available to stations across the U.S. Audioworks is a group of veteran radio writers, producers and voice artists, whose goal is producing entertaining and effective commercial advertising for radio by providing better advertising product.

"When I'm told listeners don't like commercials, I throw the challenge flag," says Audioworks LLC's principal Copywriter and Producer Craig Michaels. "Every February, people tune in to the Super Bowl specifically to watch the ads, because they know they'll be entertained. Some of those spots became cultural touchstones. Our imaginative team was brought together to work with account executives and clients to do the same for radio - create spots that are as entertaining as the programming."

Powered by Alpha Libraries' selection of music and sound design elements available on a single platform, Audioworks says it aims to help the radio industry retain listeners and grow revenue by producing advertising that keeps listeners tuned in.

"Great production needs great tools, and advertisers expect results. Craig and the team at Audioworks LLC are some of radio's best creative craftsmen today and deliver terrific ROI. Alpha is excited to be involved!" said SourceAudio/Alpha Libraries VP Radio & Library Services Steve Wall.

Audioworks will offer copywriting, production services, and voice talent in a subscription package that will provide markets with a set number of spots for a fixed, discounted monthly fee. Service on a one-shot, stand-alone basis will also be available.

"Radio still has valuable reach, and our goal is to develop fun spots that help radio provide even better results for clients by increasing TSL," added Michaels. "In combination with Alpha Libraries industry-leading music beds, sound effects and more, radio will have the opportunity to supplement their production staff with major market talent to reduce costs and increase revenue."