ACX Announces UFC Music/Media Streaming App for Fans

RADIO ONLINE | Wednesday, September 9, 2020

ACX Music today announced its new licensing agreement with UFC, the world's premier mixed martial arts organization, in which the brand will serve as the "Official Sound of UFC." As part of this partnership, ACX will launch UFC Ultimate Sound, a new music streaming app designed specifically for UFC fans around the world.

UFC Ultimate Sound is the first-ever music streaming app that allows UFC athletes the opportunity to directly connect with fans around the world through music and content.

"It's all about bridging a gap between fans and their favorite sport," said Svein Sorgard, ACX Music CEO. "With UFC Ultimate Sound, we can finally connect fans and fighters on a new level. Music brings people together and we've given them a place to meet. Every mix is inspired by UFC and the fighters and curated by music professionals. Working closely together with UFC, we feel UFC Ultimate Sound is the first step in a new direction for both the music industry and professional sports."

UFC Ultimate Sound offers not only customized UFC mixes curated by music professionals, but also combines its content with UFC athletes to hear what they listen to while training to compete inside the Octagon.

"UFC is always at the forefront when it comes to fan engagement," UFC Senior Vice President of Consumer Products Tracey Bleczinski said. "We are proud to be the first brand in the world to offer fans the opportunity to connect with UFC and fighters in a way never seen before. Music is an important part of our DNA, and we're excited about the potential of this streaming service."

UFC Ultimate Sound is available in the App Store and Google Play in the United States.