iHeartMedia Launches iHeartSports Network
| RADIO ONLINE | Monday, September 28, 2020 |
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iHeartMedia has announced the launch of the iHeartSports Network (IHSN), servicing more than 500 broadcast stations and their digital streams throughout the country, across multiple formats beginning today (9/28). The new network, with a monthly reach of 75 million listeners, will feature some of the biggest names in sports including Cris Collinsworth, Colin Cowherd, Dan Patrick, Joy Taylor and more.
IHSN will deliver short-form national, regional local sports reports to listeners on formats that index high against sports interest, including rock, country, hip hop, class hits, news, talk and sports.
Scarborough found that 83 percent of sports fans want a daily update. Nielsen confirms that 89 percent of sports fans listen to radio each week and radio listeners typically tune in multiple times day. Research also indicates that almost two-thirds of sports fans do not have the time to seek out additional desired information, so the iHeartSports Network will deliver sports reports to listeners conveniently and timely wherever they are.
"This is a product driven network responding to the interests of our listeners," said Greg Ashlock, President of iHeartMedia Markets Group. "People are passionate about sports and this will deliver the timely regional and local coverage they care most about along with the biggest national stories."
