Learfield IMG College, The Solid Verbal Ink Relationship

RADIO ONLINE | Tuesday, September 29, 2020

The Solid Verbal

Concurrent with the 2020 college football season, "The Solid Verbal" podcast inks a new, integrated relationship with Learfield IMG College, which represents the athletics multimedia rights to nearly 200 schools and conferences across the country. Hosts Ty Hildenbrandt and Dan Rubenstein have a dedicated audience affectionately known as "Verballers" who have helped fuel the podcast's national presence since its August, 2008 launch. Additionally, Hildenbrandt and Rubenstein will launch new programming and podcast products under "The Solid Verbal" banner.

"We're ecstatic to be working with the team at Learfield IMG College to grow 'The Solid Verbal' and reach more college football fans than ever before," said Hildenbrandt. "This is great news for our avid community of Verballers, and it gives us the opportunity to introduce entirely new podcasts to our lineup and present multiple avenues for new growth."

Rubenstein added, "We're especially excited to stretch our creative muscles even more as we enter into this agreement to continue to give our listeners what they crave most -- never-ending college football talk and alarmingly consistent incorrect game picks."

Hildenbrandt and Rubenstein will make appearances across Learfield IMG College's network of radio, satellite and digital channels, including College Sports Now channel on TuneIn, and the College Football Blitz and College Football Rewind shows terrestrially and on TuneIn and SiriusXM.

"We're constantly innovating our products and content by identifying new ways we can connect with fans and also connect with sponsors who invest in college sports and understand that undeniable passion and affinity," said Learfield IMG College EVP/Managing Director of Media and Partnerships Group Rick Barakat. "With their established audience and brand equity, it makes sense to bring Ty and Dan into our strategic growth plans to further build out our Learfield IMG College podcast network, by curating something really special for fans. We both bring certain collaborative elements to the table that provide benefits and synergies to each party."