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SiriusXM, NBCUniversal News Group Broaden Relationship
RADIO ONLINE | Wednesday, November 18, 2020 |
SiriusXM inks a new long-term agreement with the NBCUniversal News Group under which the simulcasts of MSNBC and CNBC will continue to air on SiriusXM, as will the Today Show Radio channel. Under the deal, SiriusXM also becomes the advertising representative and end-to-end ad tech platform for a broad slate of NBC News, MSNBC and CNBC podcasts.
"We're exceedingly proud to continue our relationship with the NBCUniversal News Group, whose shows and hosts are among the best in the industry," said SiriusXM President and Chief Content Officer Scott Greenstein. "Over the years we've seen that relationship grow, with Today hosts creating their own SiriusXM programs and providing additional content exclusively for our listeners. And beyond Today, with breaking news on MSNBC and financial updates on CNBC, SiriusXM subscribers can take the trusted programming of NBCUniversal wherever they go."
"Audio and podcasts have become a significant way for audiences, and in particular younger audiences, to engage with our trusted journalism," said NBCUniversal News Group Executive VP of Global Strategy and Business Development Elisabeth Sami. "We're committed to growing our audio storytelling and reach, providing unique opportunities for advertisers across our news brands. This is a natural progression of our relationship with SiriusXM."
The NBCUniversal News Group has released several original podcasts into their portfolio, including Rachel Maddow's Bag Man; The Oath with Chuck Rosenberg; Dateline's The Thing About Pam and Motive for Murder; Why Is This Happening? with Chris Hayes; The Chuck Toddcast; Into America; Mad Money with Jim Cramer; Squawk Pod and more.
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