Williams Named United Stations Digital Services Specialist

RADIO ONLINE | Tuesday, December 1, 2020

RC Williams

United Stations adds RC Williams to its affiliate sales and marketing staff. The move comes on the heels of the company's long-term partnership extension with SoCast to provide support for its product suite. United Stations Media Networks (USMN) will also be coming to market with new digital products in both contesting and weather. In his new role, Williams will market all USMN digital assets and oversee an upcoming three-part webinar series, "The Speed to Revenue," that begins this week on December 3.

Williams arrives at United Stations with over two decades in the media industry. He has contributed to the revenue and customer growth of numerous companies, including Rakuten Japan, TuneIn and Spreaker. Williams has a strong background in radio with much of his career spent monitoring the various digital reach categories for the radio industry. He's also the co-creator of LiAison Labs and Sherloc, a proprietary AI system that provides market research and market intelligence to the middle market.

United Stations SVP/Content and Affiliation Stefan Jones commented, "Radio is truly an omnichannel experience, and with that comes new opportunities. USMN needed a strategist and specialist to represent our expanding portfolio of digital services and advise stations on how these emerging opportunities can lead to real revenue. RC is a perfect fit, and I am thrilled to have him on the team."

Williams added, "USRN is the gold standard for our industry. As someone who understands where the puck is going, I'm excited to be able to share services that will provide stations a competitive edge and make them money."