AdLarge Media Enters International Market, Signs with TPX
RADIO ONLINE | Tuesday, January 12, 2021 | 12:27pm CT |
|
 AdLarge Media |
AdLarge Media has made its first foray into the international market in an agreement with The Podcast Exchange (TPX) for exclusive Canadian ad sales representation of its cabana podcast portfolio. In addition to marking AdLarge's expansion in international partnerships, the deal brings new revenue opportunities to podcasters working with cabana.
"Working closely with the team at TPX, we are opening the door to international revenue for cabana podcasts," said AdLarge Media and the cabana podcast network Co-Founder and Co-Chief Executive Officer Cathy Csukas. "We're enthusiastic about the opportunities this brings to our podcast partners."
"We are simply delighted to be cabana podcasts' strategic partner in Canada," said TPX's President and Chief Executive Officer Jean-Marie Heimrath. "cabana is our latest international signing and supports our business strategy to work with global publishers in partnership with advertisers to harness the full potential of the Canadian podcast audience."