New, Returning Partners Support ''Radio Cares-Feeding America''

RADIO ONLINE | Tuesday, February 23, 2021

Radio Cares

The Second Annual Radio Cares -- Feeding America has seen new and returning partners sign on in support of the nationwide radio event that raises money to provide meals for individuals and families facing hunger in America. Radio Cares is presented by Feeding America and the Independent Broadcasters Association (IBA) and will take place on April 14 on stations across the country. Last year, in its inaugural event, Radio Cares raised enough money to purchase 5 million meals. This year already looks to surpass that amount.

Returning partners include:

• Steve Kamer, will once again be the Voice of Radio Cares. Kamer also kicked off this year's drive with the first donation of 2021.

• Motor Racing Network's Bob Quick, Manager of Radio Partnerships, renewed their commitment and commented, "We will support the Radio Cares message through our race broadcasts and ancillary programs on over 500 affiliate stations."

• Sun Broadcast Group has also signed up for year two. Danno Wolkoff, COO of Sun, stated, "We're thrilled that Sun Broadcast Group is once again the lead radio network in this year's Radio Cares campaign. Providing our resources to help stations in the general and Hispanic markets implement their marketing and promotion of Feeding America to deliver at least 5 million more meals is our primary focus. In addition, SBG will deliver extended reach and frequency of the Radio Cares message through our networks to help make this year's campaign even stronger."

• HRN Media Network is participating again this year, providing access to Hispanic listeners across America via its affiliated Spanish Language stations. "HRN is thrilled to be doing its part to feed as many Americans as possible," noted President of HRN Clark Logan.

• YEA Networks is also returnng in 2021."YEA Networks is proud to support the cause again by using our talented video and design departments to help participating stations look great online and on social media," stated Shawn Nunn, President, YEA Networks.

New this year: AdLarge Media will support the cause via their network. AdLarge Co-CEO Gary Schonfeld commented, "We are pleased to lend our support to this event. We have all watched the faces on the news of people at food banks... food banks that are stretched to the max. This is a cause that every organization and person can get behind."

IBA President Ron Stone said, "There are so many ways that radio can support this great event. If you own independent stations, or If you are a network, help us promote the event to your listeners and raise awareness for the need of donations. If you are a lendor or investor in the radio broadcast industry, let me know what assets you can bring to bear on this. Literally everyone can help by sharing the news of the event on social media or making an early contribution. You don't have to be an IAB member to participate. This is an industry-wide initiative, and we appreciate everyone's effort to make this year's event incredible."

Immediate contributions may be made at www.radiocares.org. Stations are welcome to post a link on their site now, as well as share on social media.