WVBZ/Greensboro Rebrands as The New Real Rock 105.7

RADIO ONLINE | Tuesday, March 2, 2021

WVBZ-FM

iHeartMedia has rebranded its Rocker in Greensboro/Winston-Salem NC. Leaving behind it's "105.7 Man Up!" moniker of five years, WVBZ will now be known as "Real Rock 105.7." It's basically a change in name only as the air staff and music programming will remain intact.

Core artists will continue as Led Zeppelin, Green Day, Queen, Foo Fighters, Nirvana and more. Plus, the station will also feature three hours of uninterrupted music each weekday afternoon at 4:20 p.m. presented by Greensboro's market veteran on-air personality Matt Pencola.

"We're excited to launch Real Rock 105.7 and broadcast esteemed music from the greats like, Queen, Nirvana and AC/DC as well as the biggest artists of the 21st century like The Foo Fighters, Breaking Benjamin and more," said Program Director JT Bosch. "At the same time, this station will also provide our Piedmont Triad listeners with great promotional contests and local community events and concerts to look forward to."

"I'm ecstatic that we're able to deliver this new authentic Rock station to our listeners in the Piedmont Triad area," said Kellie Holeman, Market President for iHeartMedia Greensboro. "The Greensboro market loves Rock music, so this new Rock format will allow us to deliver active consumers to our advertisers as well as a great mix of music, local content and promotions, with a continued emphasis on serving the community."

Full Programming Lineup:

• JT Bosch 6-10am
• Theresa 10am-3pm
• Matt Pencola 3-7pm
• Klinger 7pm-12am