WMMR/Philadelphia Inks Renewal Deal with Pierre Robert

RADIO ONLINE | Thursday, March 4, 2021 | 12:26pm CT

Pierre Robert

WMMR-FM/Philadelphia air personality Pierre Robert inks a multi-year extension hosting middays on the Beasley Media Rock outlet. The move guarantees Robert will celebrate 40 uninterrupted years with the radio station this November. The radio icon is one of the most recognized personalities in the City of Philadelphia. He joined WMMR in 1981 and has been hosting the midday show with his unabashed love for music, his listeners and the city since then.

"Pierre Robert remains the heart and soul of WMMR," said Beasley Media Group Vice President of Talent Development and WMMR Program Director Bill Weston. "His longevity and relevance are rare radio attributes. During the pandemic's darker days, it was so good to hear listeners tell how his familiar presence and re-assuredness helped them through the uncertainty."

"When you write the 50-year history of WMMR and Rock in Philadelphia, Pierre's 'fingerprints' will be all over the pages," added Beasley Media Group Vice President and Market Manager Joe Bell. "He is an integral part of an iconic brand."

"WMMR is one of the most unique and successful radio stations in America today," said Robert "The music, the staff and the personalities, along with a warm connection with our listeners, have allowed us an almost unheard of 53 years on the air here in Philly. Thanks to Caroline Beasley and Steve Mountain. I'm thrilled to sign up again for several more myself. In fact, in November, I'll have been here at 'MMR for 40 years... so very cool... the journey continues."