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Beasley Media Southwest Florida Makes Programming Moves


Jeff Zito
Jeff Zito

Beasley Media Group Southwest Florida names 20-year market vet Jeff Zito (pictured) as Program Director of WRXK-FM (96K Rock)/Fort Myers. He'll remain in Tampa and continue to hold the position of Assistant PD/air talent at Classic Rock WPBB-FM (98.7 The Shark). Concurrently, Marija Puidak is appointed WRXK midday host (10am-2pm) and Programming Coordinator. Puidak was working at crosstown WXNX-FM in mornings when the station flipped formats and most recently handled weekends on WRXK since November.

Additionally, Sheila Book moves to mornings on co-owned AC WJPT-FM (Sunny 1063) from 6am-10am. She most recently was heard in middays on WJPT-FM for more than 15 years. Joe Winner is appointed Assistant PD and will now host middays from 10am-2pm. Winner has served on the air and was APD on sister WXKB for more than 15 years.

Beasley has also promoted Babs to middays from 10am-3pm on CHR WXKB-FM (B103.9)/Fort Myers. She's worked in the market for over 10 years. In addition, Babs will continue her current role as midday host for WLLD-FM in Tampa, where she will be based.

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