Univision's Uforia Announces Return of ''Uforia Live''

RADIO ONLINE | Thursday, May 27, 2021

Univision

Univision's Uforia announced the return of its experiential virtual music series "Uforia Live." This year, "Uforia Live" will expand to include performances from various Uforia Music Series in-person shows in cities across the country, as well as surprise livestream concert experiences. The first Uforia Live of 2021 features a performance by Regional Mexican superstar Gerardo Ortiz, streaming live on Sunday June 6 at 5:15pm PT. Music fans across the country can watch via UforiaMusic.com and across all of Uforia's regional Mexican stations' Facebook accounts.

"Music's ability to bring us together has been one of the bright spots of the last year and our new digital reality has allowed us to explore new ways to experience awe-inspiring performances. As we mark the return of Uforia Live, we are thrilled to partner with Rocket Mortgage to give Latin music fans more of the exclusive, live virtual concert experiences they have come to love and expect from Uforia," said Univision President of Radio Jesus Lara.

Launched in 2020, "Uforia Live" brought Bad Bunny to New York City for a surprise livestreamed concert atop a flat-bed truck that drove through NYC's traditionally Latino neighborhoods, some of the city's most impacted areas by the COVID-19 pandemic, to celebrate the richness of Latino culture during Hispanic Heritage Month.

"Uforia Live" is an extension of Univision's Uforia brand, which includes the Uforia Hangout Sessions, the weekly digital livestream series of unfiltered and at-home experiences with Latin music's biggest stars and the Uforia Music Series. Uforia also features an audio network of 58 O&O radio stations and 212 affiliates that reach 20.7 million listeners per week via linear radio and 13.6 million digital audio listeners per month.