Home Login RADIO ONLINE RSS Facebook
Advertisement

Tony Banana to Program Rumba 97.7 Boston


Tony Banana
Tony Banana

iHeartMedia Boston announced today two major additions to its Spanish-language station Rumba 97.7. Syndicated the "Enrique Santos Morning Show" will now air weekdays 6-10am, while Tony Banana will take the helm as Program Director and PM Drive host. Santos and Banana will both start on September 7.

"I'm incredibly psyched to bring our vibe to Boston mornings and add the voices of such an incredible and culturally rich city to our topics and family," said Santos. "With ‘The Enrique Santos Morning Show' listeners will wake up well-informed, with the best music and always the best vibes. Boston... Pa'lla Voy!"

Banana is a program format veteran with past success at WMEG-FM La Mega 106.9 FM and Mix 107.7 FM in Puerto Rico. Tony has also spent time at Univision Miami where he co-hosted and produced the PM Drive show "El Jangueo," and produced the Morning Drive show "La Gozadera."

"For Hispanics, our family and our heritage are what matter the most regardless of where we are. Now in Boston, Rumba 97.7 is part of this family," said Banana. "Our Music, Hispanic representation and the needs of the community are Rumba's priority and I am excited and grateful to be able to serve our community through Rumba. Enrique Santos is a trailblazer and the nationwide voice of Hispanics on the radio and has earned the credibility and the love of his audience. His show, in addition to being entertaining, keeps us informed on important issues for the Hispanic community."

Advertisement

Latest Radio Stories

Urban One Dallas Realigns Three-Station Lineup
Urban One
Urban One
Urban One Dallas has announced a programming realignment across its three-station Dallas-Fort Worth cluster, including new and returning personalities at KBFB (97.9 The Beat) and KKDA (K104) and a new music direction for 105.7 KRNB. At 97.9 The Beat, Radio Hall of Famer Rickey More

K-Love Closes $2M Purchase of Former KBAY-FM
K-Love
K-Love
K-Love Inc. has closed on its $2 million acquisition of the 94.5 FM signal in Gilroy, CA, serving San Jose from Connoisseur Media, completing a transaction first announced in July. The former KBAY-FM has adopted the new call letters KJNV-FM. K-Love acquired the signal to expand its Christian radio service in More

Study: Broad Ad Reach Key to Driving Brand Growth
Cumulus Media |  Westwood One
Cumulus Media | Westwood One
New marketing research suggests advertisers looking for long-term growth should focus on reaching a broad audience rather than concentrating heavily on consumers who are already in the market to buy. The findings are highlighted in a new Cumulus Media | Westwood One Audio Active Group analysis from Pierre More
Advertisement

Mary Louise Kelly Stepping Down as NPR Host
Mary Louise Kelly (photo credit: Mike Morgan, NPR)
Mary Louise Kelly (photo credit: Mike Morgan, NPR)
Mary Louise Kelly is stepping down as co-host of NPR's "All Things Considered" and host of the network's "Sources & Methods" podcast after more than eight years in the ATC anchor chair. The week of November 2 will be Kelly's final week as co-host of "All Things Considered," while she will sign off from More

MIW, NABLF Expand LAUNCH Mentorship Eligibility
Mentoring and Inspiring Women in Radio (MIW)
Mentoring and Inspiring Women in Radio (MIW)
Mentoring and Inspiring Women in Radio (MIW) and the National Association of Broadcasters Leadership Foundation (NABLF) will open applications October 6 for the 2026 LAUNCH Mentorship Program, with eligibility expanded this year to women working for broadcast technology partners and vendors. The More

Billy Brown Returns to WKWS as Morning Host
Billy Brown
Billy Brown
Billy Brown has returned to WKWS-FM (Superstar Country 96.1 KWS) in Charleston, WV, as morning host. The move marks a return to the station for Brown, who previously spent five years at WKWS from 2017 through 2022. Most recently, he was part of the on-air lineup at crosstown WQBE. "I'm really glad to More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement