Home Login RADIO ONLINE RSS Facebook
Advertisement

Tony Banana to Program Rumba 97.7 Boston


Tony Banana
Tony Banana

iHeartMedia Boston announced today two major additions to its Spanish-language station Rumba 97.7. Syndicated the "Enrique Santos Morning Show" will now air weekdays 6-10am, while Tony Banana will take the helm as Program Director and PM Drive host. Santos and Banana will both start on September 7.

"I'm incredibly psyched to bring our vibe to Boston mornings and add the voices of such an incredible and culturally rich city to our topics and family," said Santos. "With ‘The Enrique Santos Morning Show' listeners will wake up well-informed, with the best music and always the best vibes. Boston... Pa'lla Voy!"

Banana is a program format veteran with past success at WMEG-FM La Mega 106.9 FM and Mix 107.7 FM in Puerto Rico. Tony has also spent time at Univision Miami where he co-hosted and produced the PM Drive show "El Jangueo," and produced the Morning Drive show "La Gozadera."

"For Hispanics, our family and our heritage are what matter the most regardless of where we are. Now in Boston, Rumba 97.7 is part of this family," said Banana. "Our Music, Hispanic representation and the needs of the community are Rumba's priority and I am excited and grateful to be able to serve our community through Rumba. Enrique Santos is a trailblazer and the nationwide voice of Hispanics on the radio and has earned the credibility and the love of his audience. His show, in addition to being entertaining, keeps us informed on important issues for the Hispanic community."

Advertisement

Latest Radio Stories

iHeart Shareholders Approve Expanded Incentive Plan
iHeartMedia
iHeartMedia
iHeartMedia shareholders have approved a significant expansion of the company's long-term incentive compensation program, authorizing an additional 13 million shares for employee equity awards and extending the plan for another decade. The changes were approved during iHeartMedia's Annual Meeting of More

Report: Audio Remains Key for Small Business Growth
Audacy Insights
Audacy Insights
Small businesses face increasing pressure to make every marketing dollar count as they navigate a growing number of advertising channels and heightened demands to demonstrate return on investment, according to a new Audacy Insights report. The report, entitled "Small Business Budgets. Big Expectations. More

Jesse Garcia Named PD of K105 in Fort Wayne
Jesse Garcia
Jesse Garcia
Federated Media has promoted veteran programmer Jesse Garcia to Program Director of Country WQHK (K105) in Fort Wayne, IN, effective immediately. He will continue serving as Program Director of sister Country WBYT (B100) in South Bend. Garcia has spent more than 16 years programming B100, where he also hosts More
Advertisement

iHeart Renews ''This Is Important'' Podcast Deal
This Is Important
This Is Important
iHeartPodcasts and Mail Order Company have signed a new multi-year agreement to continue producing the comedy podcast "This Is Important," extending a partnership that began with the show's launch in 2020. Created and hosted by "Workaholics" stars Adam Devine, Anders Holm and Blake Anderson, the podcast More

2026 Radio Mercury Awards Winners Announced
Radio Mercury Awards
Radio Mercury Awards
Progressive Insurance and Arnold Worldwide captured the Best of Show honors at the 2026 Radio Mercury Awards, which celebrated excellence in radio and audio advertising during the competition's 35th annual awards presentation at Sony Hall. The winning campaign, "Truckers Unite More

Radio, Podcasts Dominate Ad-Supported Audio Time
Nielsen
Nielsen
Radio and podcasts continued to dominate ad-supported audio consumption in the first quarter of 2026, accounting for 82% of all daily ad-supported listening time, according to Nielsen's latest edition of The Record, produced in partnership with Edison Research. The quarterly More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement