Home Login RADIO ONLINE RSS Facebook
Advertisement

Tony Banana to Program Rumba 97.7 Boston


Tony Banana
Tony Banana

iHeartMedia Boston announced today two major additions to its Spanish-language station Rumba 97.7. Syndicated the "Enrique Santos Morning Show" will now air weekdays 6-10am, while Tony Banana will take the helm as Program Director and PM Drive host. Santos and Banana will both start on September 7.

"I'm incredibly psyched to bring our vibe to Boston mornings and add the voices of such an incredible and culturally rich city to our topics and family," said Santos. "With ‘The Enrique Santos Morning Show' listeners will wake up well-informed, with the best music and always the best vibes. Boston... Pa'lla Voy!"

Banana is a program format veteran with past success at WMEG-FM La Mega 106.9 FM and Mix 107.7 FM in Puerto Rico. Tony has also spent time at Univision Miami where he co-hosted and produced the PM Drive show "El Jangueo," and produced the Morning Drive show "La Gozadera."

"For Hispanics, our family and our heritage are what matter the most regardless of where we are. Now in Boston, Rumba 97.7 is part of this family," said Banana. "Our Music, Hispanic representation and the needs of the community are Rumba's priority and I am excited and grateful to be able to serve our community through Rumba. Enrique Santos is a trailblazer and the nationwide voice of Hispanics on the radio and has earned the credibility and the love of his audience. His show, in addition to being entertaining, keeps us informed on important issues for the Hispanic community."

Advertisement

Latest Radio Stories

The Fitness Revolution Has a Soundtrack And It's Radio
The Media Audit
The Media Audit
As the fitness industry heads into 2026 with projected growth of 8%, new research suggests audio platforms -- particularly radio -- may offer advertisers a disproportionate share of health-club users. According to data cited from The Media Audit and investment firm MCCG Invest, More

Cat Thomas Joins SonicTrek.ai in Marketing, AI Role
Cat Thomas
Cat Thomas
Veteran radio programmer Cat Thomas has joined SonicTrek.ai in the newly created role of Director of Marketing & AI Affiliate/Talent Acquisitions, effective immediately. In his new position, Thomas will work closely with Partner and Chief Revenue Officer Mike Agovino to identify and onboard new affiliate More

Paul Castronovo Re-Ups With Big 105.9 For Multi-Year Run
Paul Castronovo
Paul Castronovo
iHeartMedia's WBGG (Big 105.9) Miami has signed a new long-term agreement with veteran South Florida morning host Paul Castronovo, extending The Paul Castronovo Show for another multi-year run. Under the deal, the program will continue to air live weekdays from 6-10am on WBGG, where Castronovo has anchored More
Advertisement

Skyview Networks, TM Studios Form Audio Sales Partnership
Skyview Networks
Skyview Networks
Skyview Networks has announced a network audio sales partnership with TM Studios that takes effect this January. Under the agreement, Skyview Networks will gain exclusive access to TM Studios' advertising inventory across its affiliate network. Skyview's sales team will represent the More

KUPL Launches New Local Morning Show January 20
KUPL (98.7 The Bull) Portland OR
KUPL (98.7 The Bull) Portland OR
KUPL (98.7 The Bull) in Portland will debut a new, locally focused morning show on Tuesday, January 20, featuring Jeff "JR" Ramsey, Jake Byron, and Mallory Santic. The station says the new lineup is built around live, local engagement and is designed to reflect Portland's country music community. The More

Woody & Wilcox Add Two Cumulus Affiliates
Woody & Wilcox
Woody & Wilcox
Syndicated The Woody & Wilcox Show is continuing its expansion with the addition of two new affiliates, Cumulus Media's Classic Rock WQUT-FM in Johnson City-Kingsport and Rock WSMS-FM in Columbus-Starkville, replacing John Boy & Billy on both outlets. With the additions, the show's mix of humor, pop More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement