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Entravision Communications Goes Live with vCreative


vCreative
vCreative

vCreative has announced that Entravision Communications Corp. has completed its deployment of vPPO, vCreative's cloud-based software for radio and digital. The centralized, collaborative platform connects the departments involved in the production workflow process across all Entravision locations to manage creative radio projects. Entravision has also activated the vCreative integration with WideOrbit's end-to-end ad management platform WideOrbit Traffic.

Entravision President and COO Jeffery Liberman stated, "From the minute a sale is made, the comprehensive work to craft and deliver the best creative message for our customers begins. vCreative has helped us become more effective and precise with our work, allowing us to be efficient, giving us back time while still guaranteeing the highest quality product."

"The past 18 months have forced us all to take a fresh look at how we operate and conduct our daily jobs. Entravision is a prime example of a company that has consistently focused on finding innovative ways to drive productivity and bring value to its customers," added vCreative CEO Susie Hedrick. "We are proud to offer additional time-saving technology to their employees, who can now focus more acutely on meaningful work for their customers."

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WGY-FM/Albany: iHeartMedia Albany's News Radio 810 & 103.1 WGY and 99.5 the River recently raised $314,000 as part of its 24th annual Cares for Kids Radiothon to benefit the Bernard & Millie Duker Children's Hospital at Albany Med, the only children's hospital in the region.

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