Entravision Communications Goes Live with vCreative

RADIO ONLINE | Monday, September 13, 2021 | 5:09pm CT

vCreative

vCreative has announced that Entravision Communications Corp. has completed its deployment of vPPO, vCreative's cloud-based software for radio and digital. The centralized, collaborative platform connects the departments involved in the production workflow process across all Entravision locations to manage creative radio projects. Entravision has also activated the vCreative integration with WideOrbit's end-to-end ad management platform WideOrbit Traffic.

Entravision President and COO Jeffery Liberman stated, "From the minute a sale is made, the comprehensive work to craft and deliver the best creative message for our customers begins. vCreative has helped us become more effective and precise with our work, allowing us to be efficient, giving us back time while still guaranteeing the highest quality product."

"The past 18 months have forced us all to take a fresh look at how we operate and conduct our daily jobs. Entravision is a prime example of a company that has consistently focused on finding innovative ways to drive productivity and bring value to its customers," added vCreative CEO Susie Hedrick. "We are proud to offer additional time-saving technology to their employees, who can now focus more acutely on meaningful work for their customers."