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TUDN Becomes MLB's Official Spanish-Language Radio Partner
RADIO ONLINE | Tuesday, October 5, 2021 | 12:16pm CT |
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TUDN, the multimedia unit of Univision Communications, and Major League Baseball ink a multi-year agreement naming TUDN Radio the official Spanish-language radio partner of MLB in the U.S. and Puerto Rico. The deal brings Spanish-language coverage on TUDN Radio of select games throughout the MLB Postseason and each World Series contest.
Additionally, TUDN Radio will produce "Desde el Diamante" (From the Diamond), a daily, 60-minute radio program dedicated to the latest MLB news. In 2022, TUDN Radio will also be home to select regular season games, as well as Major League Baseball's annual Home Run Derby and All-Star Game.
"We are thrilled to partner with Major League Baseball to deliver coverage of America's pastime to Spanish-speaking audiences around the country," said Univision Radio President Jesus Lara. "This deal showcases our commitment to growing the sport with our broad fan base on a national level, and complements the exclusive, world-class local team coverage that Univision stations are known for."
"We're excited to start our Postseason with Univision's TUDN Radio as our official Spanish-language partner in the U.S.," added MLB Senior Vice President, Global Media & Business Development Dominick Balsamo. "With a live daily show devoted to the latest news around the league, in addition a first-class presentation of national game broadcasts, we're sure our fans will enjoy the complete coverage that TUDN is set to deliver."
The deal joins Univision's portfolio of existing baseball rights in major local markets, where the company already serves as the Spanish-language flagship station and radio broadcast rightsholder for the Arizona Diamondbacks (KHOV-FM), Chicago Cubs and Chicago White Sox (WRTO-AM), Houston Astros (TUDN 93.3 FM), Los Angeles Dodgers (KTNQ-AM), Miami Marlins (WAQI-AM), New York Mets (WADO-AM & Que Buena 92.7), and Texas Rangers (KFLC-AM).
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