Home Login RADIO ONLINE RSS Facebook
Advertisement

TUDN Becomes MLB's Official Spanish-Language Radio Partner


Univision
Univision

TUDN, the multimedia unit of Univision Communications, and Major League Baseball ink a multi-year agreement naming TUDN Radio the official Spanish-language radio partner of MLB in the U.S. and Puerto Rico. The deal brings Spanish-language coverage on TUDN Radio of select games throughout the MLB Postseason and each World Series contest.

Additionally, TUDN Radio will produce "Desde el Diamante" (From the Diamond), a daily, 60-minute radio program dedicated to the latest MLB news. In 2022, TUDN Radio will also be home to select regular season games, as well as Major League Baseball's annual Home Run Derby and All-Star Game.

"We are thrilled to partner with Major League Baseball to deliver coverage of America's pastime to Spanish-speaking audiences around the country," said Univision Radio President Jesus Lara. "This deal showcases our commitment to growing the sport with our broad fan base on a national level, and complements the exclusive, world-class local team coverage that Univision stations are known for."

"We're excited to start our Postseason with Univision's TUDN Radio as our official Spanish-language partner in the U.S.," added MLB Senior Vice President, Global Media & Business Development Dominick Balsamo. "With a live daily show devoted to the latest news around the league, in addition a first-class presentation of national game broadcasts, we're sure our fans will enjoy the complete coverage that TUDN is set to deliver."

The deal joins Univision's portfolio of existing baseball rights in major local markets, where the company already serves as the Spanish-language flagship station and radio broadcast rightsholder for the Arizona Diamondbacks (KHOV-FM), Chicago Cubs and Chicago White Sox (WRTO-AM), Houston Astros (TUDN 93.3 FM), Los Angeles Dodgers (KTNQ-AM), Miami Marlins (WAQI-AM), New York Mets (WADO-AM & Que Buena 92.7), and Texas Rangers (KFLC-AM).

Advertisement

Latest Radio Stories

Matt Scarano Named Beasley Detroit VP/Market Manager
Matt Scarano
Matt Scarano
Beasley Media Group has named Matt Scarano Vice President and Market Manager of its Detroit operations, effective January 14. In the role, Scarano will oversee Beasley's Detroit station brands -- WRIF, WCSX, WDMK-FM, and WMGC-FM. Scarano brings more than two decades of senior leadership experience in radio More

Audacy Brings 670 The Score to FM With 104.3 Simulcast
104.3 The Score Chicago
104.3 The Score Chicago
Audacy has announced the launch of "104.3 The Score," an FM simulcast of Sports WSCR-AM (670 The Score), bringing the station's programming to FM listeners in Chicago for the first time beginning February 2. The move displaces Classic Hip Hop WBMX-FM (104.3 Jams), while The Score will continue to broadcast More

Salem Promotes Carolyn Cassidy to VP, Regional GM
Carolyn Cassidy
Carolyn Cassidy
Salem Media Group has promoted Carolyn Cassidy to Vice President & Regional General Manager, expanding her role on the company's Senior Leadership Team. In her new post, Cassidy will continue to oversee Salem's operations in Columbus, Tampa, Orlando, and Miami. Cassidy has been with Salem for several More
Advertisement

Radio Reaches Two-Thirds of Financially Optimistic Adults
The Media Audit
The Media Audit
New research from The Media Audit suggests radio remains a powerful channel for reaching consumers most likely to keep spending after the holidays, a period that typically challenges retailers. According to the study, 31.8% of U.S. adults age 18 and older describe themselves as More

Audiospace Wins Deal to Build 240 U.S. Radio Platforms
Audiospace
Audiospace
Swiss digital radio technology provider Audiospace, a product of Brands Are Live AG, has secured a major U.S. contract following a competitive pitch, winning the mandate to develop 240 digital radio platforms. The deal is part of a broader collaboration with Connoisseur Media, led by CEO Jeff Warshaw. More

AdLarge Acquires Inlet Media Assets, Names CTO
AdLarge
AdLarge
AdLarge has acquired the assets of Inlet Media, a technology platform it has used for nearly two years to support onboarding, distribution, and monetization of audio and video content. The deal further integrates the platform into AdLarge and the fwd. network, advancing their technology-first approach to More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement