Home Login RADIO ONLINE RSS Facebook
Advertisement

TUDN Becomes MLB's Official Spanish-Language Radio Partner


Univision
Univision

TUDN, the multimedia unit of Univision Communications, and Major League Baseball ink a multi-year agreement naming TUDN Radio the official Spanish-language radio partner of MLB in the U.S. and Puerto Rico. The deal brings Spanish-language coverage on TUDN Radio of select games throughout the MLB Postseason and each World Series contest.

Additionally, TUDN Radio will produce "Desde el Diamante" (From the Diamond), a daily, 60-minute radio program dedicated to the latest MLB news. In 2022, TUDN Radio will also be home to select regular season games, as well as Major League Baseball's annual Home Run Derby and All-Star Game.

"We are thrilled to partner with Major League Baseball to deliver coverage of America's pastime to Spanish-speaking audiences around the country," said Univision Radio President Jesus Lara. "This deal showcases our commitment to growing the sport with our broad fan base on a national level, and complements the exclusive, world-class local team coverage that Univision stations are known for."

"We're excited to start our Postseason with Univision's TUDN Radio as our official Spanish-language partner in the U.S.," added MLB Senior Vice President, Global Media & Business Development Dominick Balsamo. "With a live daily show devoted to the latest news around the league, in addition a first-class presentation of national game broadcasts, we're sure our fans will enjoy the complete coverage that TUDN is set to deliver."

The deal joins Univision's portfolio of existing baseball rights in major local markets, where the company already serves as the Spanish-language flagship station and radio broadcast rightsholder for the Arizona Diamondbacks (KHOV-FM), Chicago Cubs and Chicago White Sox (WRTO-AM), Houston Astros (TUDN 93.3 FM), Los Angeles Dodgers (KTNQ-AM), Miami Marlins (WAQI-AM), New York Mets (WADO-AM & Que Buena 92.7), and Texas Rangers (KFLC-AM).

Advertisement

Latest Radio Stories

Quu Report: Radio Ubiquitous But Harder to Find
Quu
Quu
Quu has released its 2026 In-Vehicle Visuals Report, offering a detailed look at how radio is positioned across the top 100 best-selling vehicles in the U.S. The study, now in its third year, highlights both the continued presence of broadcast radio and the growing challenges it faces inside increasingly More

Radio Deals Hit $55.9 Million YTD, Led by Lincoln Sale
BIA Advisory Services
BIA Advisory Services
BIA Advisory Services has released its updated March 2026 Broadcast Media Transactions Report, showing continued deal activity across the radio sector both for the month and year-to-date. According to BIA, radio transactions totaled $25.0 million in March, spanning 60 station sales. Year-to-date, radio More

Richards Named PD for Eagle & Lone Star 92.5 Dallas
Vince Richards
Vince Richards
iHeartMedia Dallas has named Vince Richards Program Director for Rock KEGL (97.1 The Eagle) and Classic Rock KZPS (Lone Star 92.5), effective immediately. Richards will oversee strategy, execution and day-to-day programming for the two rock stations in the Dallas cluster. He will report to Marc Sherman, More
Advertisement

Creative Drives Sales More Than Marketers Think
Cumulus Media | Westwood One
Cumulus Media | Westwood One
A new analysis from the Cumulus Media | Westwood One Audio Active Group finds a significant gap between how marketers perceive advertising effectiveness and what actual sales data shows, particularly when it comes to the impact of creative and targeting. The findings draw on a February 2026 survey of 304 More

APM, StreamGuys Launch Public Radio Ad Network
APM and StreamGuys
APM and StreamGuys
American Public Media (APM) and StreamGuys have partnered to launch Inform Media Network, a new underwriting and sponsorship marketplace designed to help local public radio stations grow digital revenue. The network provides a centralized national sales platform that enables stations to monetize unsold More

Former Kansas City Radio Exec Dave Alpert Dies at 66
Dave Alpert
Dave Alpert
Former Kansas City radio executive Dave Alpert, who led local stations under Audacy during its earlier years as Entercom, has died following a battle with cancer. He was believed to be 66. Alpert served as Senior Vice President and Market Manager for the company's Kansas City cluster, a role he held from More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement