AdLarge Publishes 2021 Podcast Buying Guide

RADIO ONLINE | Monday, October 18, 2021

AdLarge has released the 2021 Podcast Buying Guide V4.0, featuring essential information on the rapid evolution of the marketplace including the latest resources and tools for measurement, analysis, and attribution available today. While similar to the first three guides by remaining simple to follow and understand, the fourth edition goes beyond the basics of buying and delves into the specifics behind content selection, measurement efficacy, and targeted delivery.

"As more buyers continue to experience the unmatched ROI of podcast advertising, we recognized the opportunity to provide guidance and context to the quickly evolving landscape of attribution, measurement, and delivery," commented Ilwira Marciszek, AdLarge Senior VP, Head of Revenue Operations & Digital Sales. "The unprecedented growth we are witnessing today is a true testament to the power of podcasting."

Cathy Csukas, AdLarge Co-CEO added, "Working with a broad range of shows and clients has uniquely positioned AdLarge as an authentic resource to buyers. Our spectrum of knowledge has enabled us to gain a comprehensive understanding of the marketplace, which we've outlined in this playbook. Our goal is to provide everyone with the tools to make the most informed advertising decisions possible. The substantial increase year-over-year in advertiser spend has proven the audience is attentive, engaged, and ready to take action."

The 2021 Podcast Buying Guide V4.0 from AdLarge is divided into four sections:

• Evaluating media to form solid content partnerships
• How to build an effective and measurable campaign
• Level up with efficiency and scale
• Experts answer frequently asked questions

You can download the 2021 Podcast Buying Guide V4.0 HERE.