Home Login RADIO ONLINE RSS Facebook
Advertisement

98 Rock/Sacramento Adds Carlota Gonzalez to Middays


Carlota Gonzalez
Carlota Gonzalez

Audacy welcomes Carlota Gonzalez as midday host for KRXQ-FM (98 Rock)/Sacramento, weekdays from 10am-3pm PT, effective October 25. Prior to joining 98 Rock, Previously, Gonzalez spent over 22 years on-air at KOMP-FM/Las Vegas. She succeeds Pat Martin who, after 33 years in middays on 98 Rock, moved across the hall to host mornings on KSEG-FM (96.9 The Eagle) this past July.

"Carlota is one of the most passionate and dedicated true rock fans in our business," said Audacy Sacramento Regional Vice President and Market Manager Stacey Kauffman. "Her love and enthusiasm for both the music and the lifestyle explodes through the radio and makes that special connection with her audience that is increasingly rare these days. I'm so excited to welcome Carlota to our team."

"After hanging out on the 'beach' for the last year working on my tan, I'm super excited to get back to work and back to Northern California where it all began, when I was a baby DJ in Fresno," added Gonzalez. "98 Rock is a legendary rock station and I'm thrilled to be joining the Audacy family."

Advertisement

Latest Radio Stories

Curtis Media to Acquire Coastal NC Radio Cluster
Curtis Media Group
Curtis Media Group
A deal has been reached for Curtis Media Group to acquire a group of North Carolina radio outlets from Capitol Broadcasting Company, with an application to be filed with the FCC. The transaction includes 100kW WRMR-FM (98.7) in Jacksonville, NC; 0.8kW WMFD-AM (630) and translators W269DF-FX (101.7) and More

Cumulus Expands Data Tools for Local Ad Sales
The Media Audit
The Media Audit
Cumulus Media is expanding its data-driven sales strategy through a new partnership with The Media Audit and TOMA.Solutions, bringing enhanced consumer and competitive insights to stations in a growing number of U.S. markets. The collaboration integrates The Media Audit's More

Bannon Named EVP, Strategy and Growth at DMR
Tony Bannon
Tony Bannon
DMR/Interactive has promoted Tony Bannon to Executive Vice President, Strategy and Growth, effective May 1. In the new role, Bannon will oversee the agency's strategic direction and growth initiatives, working with clients and partners to expand relationships, identify new opportunities and strengthen the More
Advertisement

RAB Webinar to Examine 2026 Radio Ad Outlook
Radio Advertising Bureau (RAB)
Radio Advertising Bureau (RAB)
The Radio Advertising Bureau (RAB), in partnership with BIA Advisory Services, will host a live webinar focused on radio advertising revenue trends for 2026 and emerging opportunities in local markets. Drawing on BIA's U.S. Local Advertising Forecast, the session will provide updated projections for More

Milwaukee Black Media Forms Community Trust
W269DL (101.7 The Truth) Milwaukee
W269DL (101.7 The Truth) Milwaukee
The Milwaukee Courier and W269DL (101.7 The Truth) are transitioning to community ownership under a newly created Milwaukee Black Media Trust, a move designed to preserve independent Black media in Milwaukee for the long term. The trust structure, established by Civic Media, More

NAB Names Ben Arden SVP, Deputy General Counsel
Ben Arden
Ben Arden
The National Association of Broadcasters (NAB) has appointed Ben Arden as Senior Vice President and Deputy General Counsel, the organization announced. He will report to Rick Kaplan, chief legal officer and executive vice president of Legal and Regulatory Affairs. In the role, Arden will help lead NAB's More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement