KVVL/Maryville, MO Flips to Real Alternative Radio
| RADIO ONLINE | Friday, January 14, 2022 | 4:26pm CT |
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 KVVL-FM |
Classic Rock KVVL-FM/Maryville, MO flips to "97.1 Real Alternative Radio" with syndicated Bob & Tom Show in morning drive. KVVL's will air Alternative and New Wave artists such as The Cars, Talking Heads, R.E.M., The Cure and U2. The station will also feature a "Smells Like Lunch Show" with all '90s and a Five@5 segment that will spotlight a different theme each day.
Regional Media Rock Formats Director Dave Levora commented, "KVVL is not a cookie-cutter 'alternative' with a narrow safe playlist curated by algorithms or soulless research done in auditoriums a thousand miles away from Missouri. Real Alternative Radio is crafted specifically for people who don't care to hear the same 150 songs over and over."
He continue, "We'll play a ton of new Alternative, as well as Classic Alternative, Indie Rock, Grunge, Punk, New Wave, Britpop. There's more than 40 years of meaningful music to explore and I'm stoked to offer Maryville and beyond KVVL 97.1, Real Alternative Radio."
