Spanish Broadcasting Launches Pure Play Digital Dept.

RADIO ONLINE | Wednesday, August 17, 2022

Spanish Broadcasting System

Spanish Broadcasting System (SBS) has announced its entrance into the world of digital marketing solutions with the launch of its newly created pure-play digital marketing department, DigIdea, Digital Marketing Solutions. This addition to the SBS Family will make SBS a one-stop shop for a business' full marketing needs.

DigIdea's full-service digital solutions, includes, Search Marketing, Display, OTT/CTV, Email and Social in addition to its Spanish language portfolio of radio, TV, streaming audio and programmatic platforms. DigIdea Digital Marketing Solutions will allow advertisers of every size and industry to build complete marketing solutions to meet their target consumers at all stages of the purchase journey.

"SBS is beyond excited for the launch of DigIdea. As a valued media partner for advertisers of all levels and varied industries, SBS must remain progressive, with best-in-class digital marketing solutions," stated SBS President and COO Albert Rodriguez.

"The Digidea initiative will provide expertly crafted and creative digital marketing solutions to ad agencies and clients seeking to reach the U.S. Hispanic consumer. Our company's 40-years' experience in serving Latino audio fans gives us an enormous leg up in providing the necessary knowhow, tools, and staff to guarantee effective and immediate results for our digital clients," stated SBS Chairman and CEO Raul Alarcon.

DigIdea is slated to launch in October, 2022 starting in Los Angeles, followed by New York, Puerto Rico and Florida -- remaining markets are scheduled to launch early 2023.