Cipolla Analytics Appoints Dr. Ed Cohen as Chief Research Officer
| RADIO ONLINE | Thursday, October 6, 2022 | 11:59am CT |
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 Dr. Ed Cohen |
Cipolla Analytics appoints Dr. Ed Cohen as Chief Research Officer overseeing the expansion of its SpotGPS software for radio. He previously was Vice President, Ratings and Research for Cumulus Media, and led Nielsen Audio's connected car streaming audio research initiative as Vice President, Measurement Innovation. Prior to that, Cohen was Vice President, Measurement Innovation for Arbitron, following five years as Vice President, Research Policy and Communication and eight years as Vice President, Domestic Radio Research for Arbitron.
Cohen also served as Vice President, Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He has served multiple years on the NAB's COLRAM committee (Committee On Local Radio Audience Measurement) and has represented companies on the Media Rating Council He holds a Ph.D. in Mass Media from Michigan State University and an MBA from the University of South Carolina.
Cipolla Analytics Founder and President Ralph Cipolla said, "There is nothing else like SpotGPS, the ratings plan reality-check tool designed to answer these essential questions: Are you executing as planned? Are you winning every quarter-hour battle? Are you PUR-optimized? Are you getting the credit you deserve?"
He added, "Now, partnering with Dr. Ed is the final piece of the SpotGPS puzzle. There is no one in the business better qualified to help our clients interpret SpotGPS data and craft a set of action steps that will ensure their stations are PPM-ready, every quarter-hour of the week."
Dr. Ed Cohen commented, "I look forward to working with radio programmers to unlock the power of this game-changing information and insights tool. SpotGPS provides a real edge to the stations that use it, delivering value and ROI by helping radio pros program their stations smarter and more effectively."
