Mr. Master Announces Two Product Name Changes

RADIO ONLINE | Monday, October 17, 2022

Mr. Master

Mr. Master has changed the name of its Automation Import Manager software (AIM) to AIM Premium and its MediaShooterPro software to AIM Basic. Effective immediately, Mr. Master's software options are now combined into a single product suite with two different tiers under the flagship AIM name.

AIM Premium helps stations increase their revenue, productivity and transparency by both delivering and automatically processing network spots, makegoods and shows into automation systems. AIM Premium also helps stations reach 100% ad compliance, provides affidavits within 24 hours and offers real-time analytics.

Mr. Master CEO Stu Jacobs said, "When we launched AIM back in 2013, we knew we were revolutionalizing compliance in the radio advertising industry. Now, nearly a decade later, this rebranding reflects AIM's place in the industry as the gold standard for processing and delivering station content. If a station needs help delivering its on-air and advertising content, Mr. Master offers AIM Basic. If a station needs both the delivery, processing and proof-of-performance of its ads and on-air programming content, Mr. Master offers AIM Premium."

As part of this rebranding, Mr. Master has launched a new website at www.mrmaster.com.

The rebranding announcement comes as Mr. Master announces renewal contracts with Alpha Media, Townsquare Media, NRG Media, SummitMedia and other radio groups. These renewal agreements total more than 600 stations.