vCreative, Write Label Sign Strategic Partnership

RADIO ONLINE | Monday, December 12, 2022 | 6:22pm CT

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vCreative, a provider of media workflow solutions, and Write Label, a provider of custom creative for broadcast sellers, have signed a strategic partnership to improve efficiency for their mutual clients, including Dick Broadcasting, Urban One, Univision, NRG and El Dorado. vCreative vPPO users can now launch Write Label from their vCreative portal, giving them immediate access to a nationwide community of freelance writers.

The vCreative workflow allows for a seamless transition to the paperless production order, into the traffic system and ultimately on the air. Thanks to this collaboration, sellers can implement Write Label as a core tool for serving their clients in a convenient place - their vCreative dashboard and with better copy comes better results.

"vCreative and Write Label have enabled our shared clients to easily access quality creative. Our objective is always to meet our users where they are, so connecting into vPPO made all the sense in the world," said Write Label CEO James Donahue.

"One of vCreative's priorities is to work with technology partners across the industry to deliver more value to our customers," added vCreative CEO Susie Hedrick. "By joining forces with Write Label, we make it easy for station users to leverage a broad community of writing talent, saving time and delivering a more compelling product."