Soundrise Hires Jay Green to Lead Strategy and Growth

RADIO ONLINE | Tuesday, January 24, 2023

Soundrise

Podcast company Soundrise appoints Jay Green as Senior Vice President of Strategy & Operations along with previous Kantar VP Lovlyn Corbett, who will be the new Director of National Accounts. After spinning off from the public media advertising company Market Enginuity in late 2022, Soundrise has made strides in podcast advertising, supporting some of the most popular podcasts distributed by PRX.

A veteran in the audio industry and specifically podcasting for more than two decades, Green was previously the Senior VP, Podcast Strategy and Operations at Audacy-owned podcast studio Cadence13. As one of the first partners for much of the evolving tech and data in the space including Nielsen's Podcast Listener Buying Power, Claritas, IRI Kantar MWB, Green brought national brand recognition to podcasting. At Soundrise, he will work with independent creators and create greater value for both brands and advertisers.

"Podcasting has seen incredible growth in what we can do to tie brands and creators together. Soundrise has prioritized the independent creators who are doing what they love and entertaining us all. Creators, advertisers, and listeners all deserve a rewarding experience, and Soundrise has an achievable vision of how to create this ideal ecosystem," said Green. "The future of this industry depends on our ability to foster independence and content diversity, and I'm excited to help Soundrise push the boundaries of what we can do with audio."

"With his background, Jay has both the creativity and industry experience to bridge the gap between the largest advertisers and the niche creators. The podcast industry is at an exciting inflection point with incredible opportunity ahead for independent creators and mission-driven audio. As we get into this next phase, Jay's history and success navigating the industry from the very beginning will be an invaluable asset to our partners," added Harry Clark, CEO of Soundrise. "On the sales side, Lovlyn brings experience working alongside some of the largest brands and advertisers in the audio space."

Previously a Vice President at Kantar, Corbett developed solutions for west coast ad agencies, marketers, and adtech, including some of the largest brands in the world like Amazon, Mazda, Intel, and Disney. Before that, she spent 10 years on the audio side with Nielsen Audio.