Home Login RADIO ONLINE RSS Facebook
Advertisement

KZEP/San Antonio Names Pedro Escalera as Program Director


Pedro Escalera
Pedro Escalera

iHeartMedia San Antonio names Pedro Escalera (aka Pedro Al Aire) as Program Director for KZEP-FM (104.5 Latino Hits), effective immediately. He joins the Spanish Hits outlet from Emmis Austin, where he most recently served as the Program Director and morning host of Latino 102.7. Before that, Escalera was the evening Talent for AGM's KJFA-FM (Fuego 102.9) in Albuquerque. He'll report to San Antonio and Austin Senior Vice President of Programming Jason McCollim.

"There was no doubt in our minds that Pedro was the perfect fit to lead the 104.5 Latino Hits brand, thanks to his extensive expertise in the Spanish CHR format," said McCollim. "His unparalleled knowledge of the format made him the clear choice to spearhead this one-of-a-kind brand, unique to San Antonio - and we couldn't be more thrilled."

"iHeartMedia San Antonio is uniquely poised for continued growth and new, incredible opportunities," added Escalera. "I am grateful to iHeartMedia leadership for entrusting me at the helm of 104.5 Latino Hits in San Antonio. I look forward to leaning into the success already in motion."

Advertisement

Latest Radio Stories

Cumulus Revenue Falls 9.7% in Second Quarter
Cumulus Media
Cumulus Media
Cumulus Media reported second quarter 2026 net revenue of $167.9 million, down 9.7% from $186.0 million a year ago, as declines in its broadcast radio business continued to weigh on results. The company posted a net loss of $9.2 million, compared with a loss of $12.8 million in the year-ago quarter. Adjusted More

Cumulus Cuts Hit More Veteran Radio Personalities
Cumulus Media Cuts
Cumulus Media Cuts
Cumulus Media's nationwide workforce reductions continue to claim veteran radio personalities, with departures reported in Norfolk, Syracuse and Columbia, MO. In Norfolk, Brandon "Shaggy" Stokes says he is no longer with CHR WNVZ (Z104), ending a 25-year run with the station. More

2026 National Edward R. Murrow Winners Announced
Edward R Murrow Awards
Edward R Murrow Awards
The winners of the 2026 National Edward R. Murrow Awards have been announced, recognizing outstanding achievements in broadcast and digital journalism. The annual honors recognize reporting that informs communities, holds those in power accountable and demonstrates excellence in More
Advertisement

Saga Q2 Revenue Falls 6.5% to $26.4 Million
Saga Communications
Saga Communications
Saga Communications reported second quarter 2026 net revenue of $26.4 million, down 6.5% from $28.2 million in the same period a year ago. Station operating income fell 50.6% to $3.0 million. Station operating expenses increased 5.4% to $23.4 million, or 3.9% excluding non-cash More

Texas Radio Hall of Fame Names 2026 Inductees
Texas Radio Hall of Fame
Texas Radio Hall of Fame
The Texas Radio Hall of Fame has announced its Class of 2026, with voting members selecting 20 radio professionals for induction, including honorees in the organization's new "Small Markets/Big Voices" category. The Class of 2026 includes Doug Abernethy, Brenda Adriance-Fox, "Lisa Lisa" Bonnani, Bruce More

Nick Rivers Joins Beasley Charlotte as Assistant PD
Nick Rivers
Nick Rivers
Beasley Media Group has named Nick Rivers Assistant Program Director for Country WSOC-FM (Country 103.7) and AC WKQC-FM (K104.7) in Charlotte, effective August 24. Rivers will also host afternoon drive on Country 103.7, filling the opening created by Charlie & Debbie's recent move to mornings. Rivers More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement