Home Login RADIO ONLINE RSS Facebook
Advertisement

KZEP/San Antonio Names Pedro Escalera as Program Director


Pedro Escalera
Pedro Escalera

iHeartMedia San Antonio names Pedro Escalera (aka Pedro Al Aire) as Program Director for KZEP-FM (104.5 Latino Hits), effective immediately. He joins the Spanish Hits outlet from Emmis Austin, where he most recently served as the Program Director and morning host of Latino 102.7. Before that, Escalera was the evening Talent for AGM's KJFA-FM (Fuego 102.9) in Albuquerque. He'll report to San Antonio and Austin Senior Vice President of Programming Jason McCollim.

"There was no doubt in our minds that Pedro was the perfect fit to lead the 104.5 Latino Hits brand, thanks to his extensive expertise in the Spanish CHR format," said McCollim. "His unparalleled knowledge of the format made him the clear choice to spearhead this one-of-a-kind brand, unique to San Antonio - and we couldn't be more thrilled."

"iHeartMedia San Antonio is uniquely poised for continued growth and new, incredible opportunities," added Escalera. "I am grateful to iHeartMedia leadership for entrusting me at the helm of 104.5 Latino Hits in San Antonio. I look forward to leaning into the success already in motion."

Advertisement

Latest Radio Stories

On-Demand Audio Now Accounts for Majority of Listening
Edison Research at SSRS
Edison Research at SSRS
On-demand audio platforms now account for the majority of Americans' audio listening time, according to the latest Share of Ear data from Edison Research. The study finds that 56% of all time spent with audio in 2026 is now devoted to on-demand sources, including streaming music services and podcasts, More

Colorado Public Radio Adds Four to Board
Colorado Public Radio
Colorado Public Radio
Colorado Public Radio (CPR) has elected four new members to its Board of Directors and approved its Fiscal Year 2027 work plan and budget during its June 17 board meeting, ahead of the new fiscal year that began July 1. Joining the board are Chris Castilian, Jessica Cavens, Noelle Hagan and Chris Jensen, More

Cox Media Group Names Bortnick VP of Local Revenue
Danny Bortnick
Danny Bortnick
Cox Media Group (CMG) has appointed Danny Bortnick as Vice President, Local Revenue and Client Growth for its radio division, a newly created leadership role focused on strengthening client partnerships and driving local revenue growth. He joins the company on July 13. Bortnick will partner with CMG More
Advertisement

Study: AM/FM Dominates Audio Among Tesla Drivers
Cumulus Media | Westwood One
Cumulus Media | Westwood One
New research from Cumulus Media | Westwood One's Audio Active Group finds AM/FM radio remains the dominant ad-supported audio platform among Tesla drivers, reinforcing radio's value for automakers seeking to retain loyal customers and attract drivers from competing brands. In this week's blog, Pierre More

Isaac Carree Joins WALR for Inspirational Shows
Isaac Carree
Isaac Carree
Gospel artist and media personality Isaac Carree is joining the lineup at WALR (KISS 104.1) Atlanta, where he will host two new inspirational programs beginning weekdays and Sundays. Carree will host "Morning Inspiration" weekdays from 5-6am and "Sunday Morning Inspiration" Sundays from 8am-noon. Both More

Coleman Insights to Study Public Radio Underwriting
Coleman Insights
Coleman Insights
Coleman Insights, in collaboration with Greater Public, will launch a new qualitative research project examining the evolving landscape of public radio underwriting during next week's Public Media Growth Conference in Chicago. The study, entitled "The State of Public Radio More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement