Home Login RADIO ONLINE RSS Facebook
Advertisement

KZEP/San Antonio Names Pedro Escalera as Program Director


Pedro Escalera
Pedro Escalera

iHeartMedia San Antonio names Pedro Escalera (aka Pedro Al Aire) as Program Director for KZEP-FM (104.5 Latino Hits), effective immediately. He joins the Spanish Hits outlet from Emmis Austin, where he most recently served as the Program Director and morning host of Latino 102.7. Before that, Escalera was the evening Talent for AGM's KJFA-FM (Fuego 102.9) in Albuquerque. He'll report to San Antonio and Austin Senior Vice President of Programming Jason McCollim.

"There was no doubt in our minds that Pedro was the perfect fit to lead the 104.5 Latino Hits brand, thanks to his extensive expertise in the Spanish CHR format," said McCollim. "His unparalleled knowledge of the format made him the clear choice to spearhead this one-of-a-kind brand, unique to San Antonio - and we couldn't be more thrilled."

"iHeartMedia San Antonio is uniquely poised for continued growth and new, incredible opportunities," added Escalera. "I am grateful to iHeartMedia leadership for entrusting me at the helm of 104.5 Latino Hits in San Antonio. I look forward to leaning into the success already in motion."

Advertisement

Latest Radio Stories

Rick Thomas to Exit Beasley Media Tampa in June
Rick Thomas
Rick Thomas
Beasley Media Group announced that Rick Thomas will step away from his leadership role in Tampa effective June 1, as he shifts his focus toward spending more time with his family. Thomas joined Beasley Media Group in January 2023 as Brand Manager for the company's Tampa radio cluster, overseeing WLLD-FM, More

Beach Football League Partners With iHeartMedia
Beach Football League
Beach Football League
The Beach Football League has entered into a strategic partnership with iHeartMedia, naming iHeartRadio the league's Official Audio and Radio Partner beginning with the 2026 season. Under the agreement, iHeartMedia will provide promotional support for the league through its radio, podcast, digital, social More

AI-Run Radio Experiment Reveals Distinct Personalities
Andon Labs
Andon Labs
A new experiment from Andon Labs found that artificial intelligence models tasked with autonomously operating internet radio stations quickly developed dramatically different on-air personalities - ranging from calm and polished to repetitive, conspiracy-focused, and politically activist. The project, More
Advertisement

NPR Cuts Jobs Amid Funding, Revenue Challenges
National Public Radio (NPR)
National Public Radio (NPR)
NPR is restructuring its newsroom and offering voluntary buyouts to employees as the public media organization works to address budget pressures tied to declining sponsorship revenue and the loss of federal funding for public broadcasting stations. NPR President and CEO Katherine More

Screamin' Scott Randall Joins WCSX Morning Show
Screamin' Scott Randall
Screamin' Scott Randall
Beasley Media's Classic Rock WCSX-FM has promoted longtime Detroit radio personality Screamin' Scott Randall to mornings, effective May 18. Randall moves into the morning slot after serving as the station's afternoon host. Before joining WCSX, he spent years as part of the morning lineup at Detroit rock More

PodcastOne Extends Lindsie Chrisley Deal, Adds Show
PodcastOne
PodcastOne
PodcastOne has extended its agreement with podcast host Lindsie Chrisley for sales and distribution rights to "The Southern Tea" in a new multi-year deal. The company also announced it has acquired distribution rights to "Dude Dads," a podcast from the KILLR Network hosted by Jeri More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement