Home Login RADIO ONLINE RSS Facebook
Advertisement

KZEP/San Antonio Names Pedro Escalera as Program Director


Pedro Escalera
Pedro Escalera

iHeartMedia San Antonio names Pedro Escalera (aka Pedro Al Aire) as Program Director for KZEP-FM (104.5 Latino Hits), effective immediately. He joins the Spanish Hits outlet from Emmis Austin, where he most recently served as the Program Director and morning host of Latino 102.7. Before that, Escalera was the evening Talent for AGM's KJFA-FM (Fuego 102.9) in Albuquerque. He'll report to San Antonio and Austin Senior Vice President of Programming Jason McCollim.

"There was no doubt in our minds that Pedro was the perfect fit to lead the 104.5 Latino Hits brand, thanks to his extensive expertise in the Spanish CHR format," said McCollim. "His unparalleled knowledge of the format made him the clear choice to spearhead this one-of-a-kind brand, unique to San Antonio - and we couldn't be more thrilled."

"iHeartMedia San Antonio is uniquely poised for continued growth and new, incredible opportunities," added Escalera. "I am grateful to iHeartMedia leadership for entrusting me at the helm of 104.5 Latino Hits in San Antonio. I look forward to leaning into the success already in motion."

Advertisement

Latest Radio Stories

Cumulus Names Bill Smith VP/Market Mgr in Oxnard
Bill Smith
Bill Smith
Cumulus Media has appointed William E. "Bill" Smith as Vice President and Market Manager for its Oxnard-Ventura, CA, operations. Smith joins Cumulus from American General Media, where he served as General Manager of its Bakersfield stations. His previous experience includes roles as Local Sales Manager for More

Gator Harrison Named K-LOVE Chief Media Officer
Gator Harrison
Gator Harrison
K-LOVE has named Gator Harrison as Chief Media Officer, overseeing the K-LOVE and Air1 radio networks, as well as live events and partnerships. Harrison joins the organization after a nearly 40-year career in radio, most recently serving as Senior Vice President of Programming at iHeartMedia. His background More

S&P: Podcast Listening Jumps as Video Drives Growth
S&P Global Market Intelligence
S&P Global Market Intelligence
Podcast consumption in the U.S. continues to expand, with nearly 60% of online adults now reporting they listen to podcasts, according to a new analysis from S&P Global Market Intelligence. The report shows a 10-percentage-point increase in early 2026, driven in part by the growing influence of video podcast More
Advertisement

Bleav Adds Alvarez, Waller to Ad Leadership
Maryann Alvarez and Gretchen Waller
Maryann Alvarez and Gretchen Waller
Bleav has expanded its advertising leadership team with the hiring of Maryann Alvarez (far left) and Gretchen Waller as Directors of Partnerships. Alvarez and Waller will be responsible for developing partnerships with brands and agencies, while driving sponsorship, advertising More

Bazi Kanani Named Host of CPR's Morning Edition
Bazi Kanani
Bazi Kanani
Colorado Public Radio (CPR) has named Bazi Kanani as the new local host of its weekday broadcast of Morning Edition. Kanani, who joined CPR in 2024 as a host and reporter, will begin her new role April 27, airing weekdays from 4-9am. Kanani said the program has long been part of her daily routine, adding More

Chris Rice Launches SoundwerkxFX Rock Library
SoundwerkxFX
SoundwerkxFX
Veteran radio imaging specialist Chris Rice has launched a new boutique sound design and music venture, SoundwerkxFX, aimed at serving underrepresented audio production genres. The company's first release, Rockwerkx Vol. 1, is a More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement