Home Login RADIO ONLINE RSS Facebook
Advertisement

KZEP/San Antonio Names Pedro Escalera as Program Director


Pedro Escalera
Pedro Escalera

iHeartMedia San Antonio names Pedro Escalera (aka Pedro Al Aire) as Program Director for KZEP-FM (104.5 Latino Hits), effective immediately. He joins the Spanish Hits outlet from Emmis Austin, where he most recently served as the Program Director and morning host of Latino 102.7. Before that, Escalera was the evening Talent for AGM's KJFA-FM (Fuego 102.9) in Albuquerque. He'll report to San Antonio and Austin Senior Vice President of Programming Jason McCollim.

"There was no doubt in our minds that Pedro was the perfect fit to lead the 104.5 Latino Hits brand, thanks to his extensive expertise in the Spanish CHR format," said McCollim. "His unparalleled knowledge of the format made him the clear choice to spearhead this one-of-a-kind brand, unique to San Antonio - and we couldn't be more thrilled."

"iHeartMedia San Antonio is uniquely poised for continued growth and new, incredible opportunities," added Escalera. "I am grateful to iHeartMedia leadership for entrusting me at the helm of 104.5 Latino Hits in San Antonio. I look forward to leaning into the success already in motion."

Advertisement

Latest Radio Stories

BIA Forecast Sees Radio Digital Growth in 2027
BIA Advisory Services
BIA Advisory Services
Local radio advertising revenue is projected to decline in 2027 as political spending subsides, but continued digital growth and opportunities in key advertiser categories offer reasons for optimism, according to BIA Advisory Services. In a post on the Radio Advertising Bureau's (RAB) "This is Radio" More

Podtrac Releases September 2026 Podcast Rankings
Podtrac
Podtrac
Podtrac has released its September 2026 rankings of the top U.S. and global podcast publishers and networks, along with its latest list of the 20 most popular podcasts based on unique monthly audience in the U.S. According to Podtrac, eight participants in its U.S. publisher and network rankings recorded More

Audacy Highlights New Trends in Podcast Advertising
Audacy Insights
Audacy Insights
Podcast advertising is evolving beyond traditional host-read commercials as advertisers increasingly integrate their brands directly into programming, according to a new Audacy Insights report examining creative partnerships between podcast hosts and major brands. The report highlights how advertisers More
Advertisement

CRB Opens Lisa McKay Women in Radio Scholarship
Country Radio Broadcasters (CRB) and Country Radio Seminar (CRS) have opened applications for the Lisa McKay Women in Radio Scholarship, which supports emerging female radio programmers by providing an opportunity to attend CRS 2027 in Nashville. The scholarship honors the legacy More

WCBS-FM Names Trey Morgan, Loren Raye Morning Hosts
Trey Morgan and Loren Raye
Trey Morgan and Loren Raye
Classic Hits WCBS-FM (101.1) New York has announced a new morning program featuring veteran personalities Trey Morgan and Loren Raye. "The Morning Show with Trey and Loren Raye" will air weekdays from 6-10am ET. "Trey and Loren love radio. They love connecting with people, and each brings a very More

AWMF Opens Entries for 52nd Annual Gracie Awards
The Alliance for Women in Media Foundation (AWMF) has opened the call for entries for the 52nd Annual Gracie Awards, recognizing outstanding programming and individual achievement created by, for and about women across television, streaming, radio, podcasting and digital media. More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement