Home Login RADIO ONLINE RSS Facebook
Advertisement

KZEP/San Antonio Names Pedro Escalera as Program Director


Pedro Escalera
Pedro Escalera

iHeartMedia San Antonio names Pedro Escalera (aka Pedro Al Aire) as Program Director for KZEP-FM (104.5 Latino Hits), effective immediately. He joins the Spanish Hits outlet from Emmis Austin, where he most recently served as the Program Director and morning host of Latino 102.7. Before that, Escalera was the evening Talent for AGM's KJFA-FM (Fuego 102.9) in Albuquerque. He'll report to San Antonio and Austin Senior Vice President of Programming Jason McCollim.

"There was no doubt in our minds that Pedro was the perfect fit to lead the 104.5 Latino Hits brand, thanks to his extensive expertise in the Spanish CHR format," said McCollim. "His unparalleled knowledge of the format made him the clear choice to spearhead this one-of-a-kind brand, unique to San Antonio - and we couldn't be more thrilled."

"iHeartMedia San Antonio is uniquely poised for continued growth and new, incredible opportunities," added Escalera. "I am grateful to iHeartMedia leadership for entrusting me at the helm of 104.5 Latino Hits in San Antonio. I look forward to leaning into the success already in motion."

Advertisement

Latest Radio Stories

Podmerse Launches Podcast Sponsorship Database
Podmerse
Podmerse
Podmerse has launched a publicly available podcast sponsorship database designed to help podcasters identify potential advertisers and provide media buyers with information about where competing brands are placing their podcast advertising. The platform tracks more than 2 million More

Triton Digital Completes First AI-Driven Audio Ad Buy
Triton Digital
Triton Digital
Triton Digital has completed what it describes as the audio industry's first fully automated, agent-to-agent advertising transaction using its newly launched Seller Agent. The campaign was executed with Talpa Media, digital agency Draft Digital and advertiser Otrium. According to More

Westwood One, Silverloch Set Election Day Coverage
Westwood One
Westwood One
Westwood One and Silverloch have announced special Election Day programming for Tuesday, November 3, featuring conservative commentators Dan Bongino, Vince Coglianese, Hayley Caronia and Shawn Farash across broadcast radio, podcasts and streaming platforms. The coverage will feature commentary and More
Advertisement

Eastlan Ratings Adds Kelly and Ehrman to Support Team
Eastlan Ratings
Eastlan Ratings
Eastlan Ratings has expanded its client training and support team with the addition of radio industry veterans Jay Kelly and Tommy Ehrman as the company prepares for continued market expansion into 2027. Kelly brings decades of broadcast and digital media experience to Eastlan. A More

Townsquare Media's Kelly Quinn to Depart After 25 Years
Kelly Quinn
Kelly Quinn
Townsquare Media Chief Growth Officer Kelly Quinn will depart the company on October 30, ending a 25-year career that included senior leadership positions in sales, market operations, digital advertising and revenue development. Quinn announced his departure in a September LinkedIn post, saying the More

Chris Cline Exits Reelworld as VP/AR After 18 Years
Chris Cline
Chris Cline
Chris Cline has departed his position as Vice President of Affiliate Relations at Reelworld after 18 years with the radio imaging and production company. He will continue working with Reelworld in a limited consulting capacity. Cline, a radio industry veteran with more than three decades of experience, More

Return to Menu

Advertisement

Advertisement

Advertisement