Home Login RADIO ONLINE RSS Facebook
Advertisement

KZEP/San Antonio Names Pedro Escalera as Program Director


Pedro Escalera
Pedro Escalera

iHeartMedia San Antonio names Pedro Escalera (aka Pedro Al Aire) as Program Director for KZEP-FM (104.5 Latino Hits), effective immediately. He joins the Spanish Hits outlet from Emmis Austin, where he most recently served as the Program Director and morning host of Latino 102.7. Before that, Escalera was the evening Talent for AGM's KJFA-FM (Fuego 102.9) in Albuquerque. He'll report to San Antonio and Austin Senior Vice President of Programming Jason McCollim.

"There was no doubt in our minds that Pedro was the perfect fit to lead the 104.5 Latino Hits brand, thanks to his extensive expertise in the Spanish CHR format," said McCollim. "His unparalleled knowledge of the format made him the clear choice to spearhead this one-of-a-kind brand, unique to San Antonio - and we couldn't be more thrilled."

"iHeartMedia San Antonio is uniquely poised for continued growth and new, incredible opportunities," added Escalera. "I am grateful to iHeartMedia leadership for entrusting me at the helm of 104.5 Latino Hits in San Antonio. I look forward to leaning into the success already in motion."

Advertisement

Latest Radio Stories

Art Webb Appointed PD of KABC and KSFO
Art Webb
Art Webb
Cumulus Media has promoted Art Webb to Program Director for News/Talk KABC in Los Angeles and KSFO in San Francisco. Webb, who has served as Assistant Program Director and Executive Producer for the stations since 2017, succeeds Luis Segura, recently named Operations Manager for co-owned WMAL-FM in More

Nielsen, Triton Integrate Podcast Metrics in NMI
Nielsen Audio and Triton Digital
Nielsen Audio and Triton Digital
Nielsen has announced a new collaboration with Triton Digital to integrate Triton's Podcast Metrics Demos+ into its Nielsen Media Impact (NMI) planning platform, expanding how advertisers evaluate podcast audiences alongside other media channels. The integration enables brands and agencies to access More

Lori Flowers Named MIW President-Elect
Lori Flowers
Lori Flowers
Mentoring and Inspiring Women in Radio (MIW) has named Lori Flowers as President-Elect, with her term set to begin January 1, 2027. Flowers currently serves as Manager of Integrated Marketing and Project Management for Urban One, working across Radio One stations and Reach Media's syndicated programming. More
Advertisement

Study: Creative Drives Nearly Half of Ad Sales
CumulusMedia | Westwood One
CumulusMedia | Westwood One
A new handbook from Cumulus Media's Westwood One Audio Active Group highlights the outsized role creative plays in advertising effectiveness, drawing on research from multiple measurement firms and marketing experts. The "Creative Best Practices Handbook," authored by Pierre Bouvard, compiles findings More

Townsquare, NABCO Form Digital Ad Partnership
Townsquare Media
Townsquare Media
Townsquare Media has entered into a strategic digital advertising partnership with North American Broadcasting Company (NABCO), aimed at expanding data-driven marketing capabilities for local advertisers. Under the agreement, NABCO will utilize Townsquare's Ignite platform to plan, execute and measure More

Redrock Media Names Terry Mathis Sales Director
Redrock Media
Redrock Media
Redrock Media has appointed Terry W. Mathis as Director of Sales for its five-station FM cluster and digital marketing division, Redrock Connect, effective May 1. Mathis succeeds S. Michael Evans, who has accepted a Director of Sales role with Cumulus Media in Salt Lake City. More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement