Home Login RADIO ONLINE RSS Facebook
Advertisement

KZEP/San Antonio Names Pedro Escalera as Program Director


Pedro Escalera
Pedro Escalera

iHeartMedia San Antonio names Pedro Escalera (aka Pedro Al Aire) as Program Director for KZEP-FM (104.5 Latino Hits), effective immediately. He joins the Spanish Hits outlet from Emmis Austin, where he most recently served as the Program Director and morning host of Latino 102.7. Before that, Escalera was the evening Talent for AGM's KJFA-FM (Fuego 102.9) in Albuquerque. He'll report to San Antonio and Austin Senior Vice President of Programming Jason McCollim.

"There was no doubt in our minds that Pedro was the perfect fit to lead the 104.5 Latino Hits brand, thanks to his extensive expertise in the Spanish CHR format," said McCollim. "His unparalleled knowledge of the format made him the clear choice to spearhead this one-of-a-kind brand, unique to San Antonio - and we couldn't be more thrilled."

"iHeartMedia San Antonio is uniquely poised for continued growth and new, incredible opportunities," added Escalera. "I am grateful to iHeartMedia leadership for entrusting me at the helm of 104.5 Latino Hits in San Antonio. I look forward to leaning into the success already in motion."

Advertisement

Latest Radio Stories

Ex-FCC Leaders Seek Court Action on News Policy
Radio Television Digital News Association (RTDNA)
Radio Television Digital News Association (RTDNA)
A group of former FCC officials and broadcast journalists has asked a federal appeals court to force the Federal Communications Commission to act on a pending petition to repeal its News Distortion Policy. The coalition, which includes former FCC Chairs and Commissioners along with the Radio Television More

Audio Ads Boost Recall, Trust and Purchase Intent
iHeartMedia and Omnicom Media
iHeartMedia and Omnicom Media
A new study from Omnicom Media Intelligence and iHeartMedia finds that audio advertising is delivering measurable gains across the marketing funnel, with newer formats and creative approaches helping drive stronger consumer engagement and faster purchase More

Audacy: Audio Drives Deeper Sports Fan Engagement
Audacy Sports
Audacy Sports
Audacy's new State of Audio: Sports Fandom report finds that audio has become a central platform for engaging today's sports fans, particularly highly engaged "avid" listeners who are more likely to act on brand messaging. The study shows that as sports consumption fragments across television, streaming More
Advertisement

WGCI Launches Tone Kapone Day with Live Event
Tone Kapone
Tone Kapone
iHeartMedia Chicago's WGCI 107.5 will celebrate longtime afternoon host Tone Kapone with the launch of "Tone Kapone Day," a new live event set for Friday, May 29, at the House of Blues Chicago. The inaugural celebration is designed to bring the station's on-air energy into a live setting, featuring DJs, More

Art Webb Appointed PD of KABC and KSFO
Art Webb
Art Webb
Cumulus Media has promoted Art Webb to Program Director for News/Talk KABC in Los Angeles and KSFO in San Francisco. Webb, who has served as Assistant Program Director and Executive Producer for the stations since 2017, succeeds Luis Segura, recently named Operations Manager for co-owned WMAL-FM in More

Nielsen, Triton Integrate Podcast Metrics in NMI
Nielsen Audio and Triton Digital
Nielsen Audio and Triton Digital
Nielsen has announced a new collaboration with Triton Digital to integrate Triton's Podcast Metrics Demos+ into its Nielsen Media Impact (NMI) planning platform, expanding how advertisers evaluate podcast audiences alongside other media channels. The integration enables brands and agencies to access More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement