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KZEP/San Antonio Names Pedro Escalera as Program Director


Pedro Escalera
Pedro Escalera

iHeartMedia San Antonio names Pedro Escalera (aka Pedro Al Aire) as Program Director for KZEP-FM (104.5 Latino Hits), effective immediately. He joins the Spanish Hits outlet from Emmis Austin, where he most recently served as the Program Director and morning host of Latino 102.7. Before that, Escalera was the evening Talent for AGM's KJFA-FM (Fuego 102.9) in Albuquerque. He'll report to San Antonio and Austin Senior Vice President of Programming Jason McCollim.

"There was no doubt in our minds that Pedro was the perfect fit to lead the 104.5 Latino Hits brand, thanks to his extensive expertise in the Spanish CHR format," said McCollim. "His unparalleled knowledge of the format made him the clear choice to spearhead this one-of-a-kind brand, unique to San Antonio - and we couldn't be more thrilled."

"iHeartMedia San Antonio is uniquely poised for continued growth and new, incredible opportunities," added Escalera. "I am grateful to iHeartMedia leadership for entrusting me at the helm of 104.5 Latino Hits in San Antonio. I look forward to leaning into the success already in motion."

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