Home Login RADIO ONLINE RSS Facebook
Advertisement

KZEP/San Antonio Names Pedro Escalera as Program Director


Pedro Escalera
Pedro Escalera

iHeartMedia San Antonio names Pedro Escalera (aka Pedro Al Aire) as Program Director for KZEP-FM (104.5 Latino Hits), effective immediately. He joins the Spanish Hits outlet from Emmis Austin, where he most recently served as the Program Director and morning host of Latino 102.7. Before that, Escalera was the evening Talent for AGM's KJFA-FM (Fuego 102.9) in Albuquerque. He'll report to San Antonio and Austin Senior Vice President of Programming Jason McCollim.

"There was no doubt in our minds that Pedro was the perfect fit to lead the 104.5 Latino Hits brand, thanks to his extensive expertise in the Spanish CHR format," said McCollim. "His unparalleled knowledge of the format made him the clear choice to spearhead this one-of-a-kind brand, unique to San Antonio - and we couldn't be more thrilled."

"iHeartMedia San Antonio is uniquely poised for continued growth and new, incredible opportunities," added Escalera. "I am grateful to iHeartMedia leadership for entrusting me at the helm of 104.5 Latino Hits in San Antonio. I look forward to leaning into the success already in motion."

Advertisement

Latest Radio Stories

MediaCo Appoints Brian Fisher as its New President
Brian Fisher
Brian Fisher
MediaCo Holding has announced a series of executive leadership appointments. Effective immediately, CRO Brian Fisher (pictured) has been named President of MediaCo. CEO Albert Rodriguez will continue in his current role, focusing on the company's long-term strategy, growth initiatives and shareholder value, More

Audacy Stations Coming to SiriusXM Nationwide
Audacy and SiriusXM
Audacy and SiriusXM
Audacy and SiriusXM have entered into a new content partnership that will bring 42 of Audacy's sports, news and talk stations from 29 U.S. markets to SiriusXM listeners nationwide, significantly expanding the satellite broadcaster's lineup of local programming. More

WWNN Expands to Germany Through BLR Partnership
Worldwide News Network (WWNN)
Worldwide News Network (WWNN)
Worldwide News Network (WWNN), the radio news network launched by Red Apple Audio Networks in May, has entered its first European market through a distribution partnership with Germany's BLR, marking the network's first international expansion. Under the agreement, BLR, Germany's leading radio news and More
Advertisement

Jessica Reyes Joins Hits 96.5 Orlando Mornings
Jessica Reyes
Jessica Reyes
Cox Media Group has named longtime bilingual air personality Jessica Reyes as the new weekday morning host on bilingual Spanish Hits WOEX (Hits 96.5) Orlando. Reyes officially debuted in mornings on July 20. A familiar voice in Orlando, Reyes has previously worked at Norsan Group's Spanish Tropical WFYY More

IAB Tech Lab Updates Podcast Measurement Standards
IAB Tech Lab
IAB Tech Lab
IAB Tech Lab has released version 2.3 of its Podcast Technical Measurement Guidelines, updating the industry's framework for measuring podcast downloads, audiences and ad delivery using server-side log data. The guidelines are open for public comment through August 19. The revised standards provide More

DTS AutoStage Expands Daily In-Car Radio Ratings
Cumulus Media | Westwood One
Cumulus Media | Westwood One
Xperi's DTS AutoStage has expanded its in-car AM/FM radio measurement service to more than 300 U.S. markets, providing audience data from approximately 6 million connected vehicles and, for the first time, overnight ratings across every market. The latest findings are highlighted in a new Cumulus Media | More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement