MSN to Conduct 2023 Radio and TV Compensation Study

RADIO ONLINE | Tuesday, January 31, 2023

Media Staffing Network

Media Staffing Network (MSN) is conducting the 2023 Radio & TV Sales Compensation Study. The goal is to guide radio & television owners, operators and managers to develop sales compensation packages that attract and retain the best candidates, including those from younger demographics. The survey runs now through February 10, is 100% confidential, and takes less than five minutes to complete. Survey results will be revealed during a special session at the NAB Show on April 16 in Las Vegas, and then available for download at mediastaffingnetwork.com.

Media Staffing Network VP/General Manager Patricia Kincaid explained, "Older compensation models were disappearing even before the pandemic. Now, they are nearly gone. Radio & television owners and managers need to know the new reality if they are to be successful over the next few years. A large sampling of participants will yield the best results. Partnering with Inside Radio and Spots & Dots will ensure that the survey reaches radio and TV station sales professionals across the industry."

New survey questions on diversity, inclusion, workplace culture, and remote work have been added to keep up with the evolving post-pandemic workplace. This is the fourth year Media Staffing Network has conducted the radio survey and the third year for television.

The first 300 survey participants receive a $5.00 gift card. In addition, all survey participants will receive an advance copy of the 2023 Radio & TV Sales Compensation Study.

"In order to position yourself as an employer of choice, you must offer competitive compensation. A 90- or 120-day guarantee and then 100% commission does not insure you'll attract the best new hires. Many managers are working under the old model, and we are excited to share the latest information. Hiring today's workers has changed," continued Kincaid. "Investments are regularly made to boost listeners and viewers. The same must happen for hiring and retaining an outstanding sales team."