Mary DelGrande Promoted to CEO of vCreative

RADIO ONLINE | Wednesday, February 1, 2023 | 4:08pm CT

Mary DelGrande

vCreative, a provider of workflow software for broadcasters, promotes Mary DelGrande to Chief Executive Officer (CEO). DelGrande, who has been with the company since November, 2019, will oversee the company's long-term growth strategy and operations. She replaces Susie Hedrick, who joined vCreative four years ago and took the helm from founder Jinny Laderer. Hedrick has accepted a leadership post at WideOrbit as President & Managing Director, Local Broadcast.

"I am proud of the vCreative team and what we have accomplished," said Hedrick. "We continue to drive the values that have made vCreative an industry leader, advancing our products and keeping our customers and industry at the center of everything that we do. Mary is the perfect person to continue to deliver exceptional results and I am confident she is the right leader to continue vCreative's legacy of innovation."

"I am honored to lead such a great team and humbled by the faith Susie and Jinny have placed in me," added DelGrande. "I am energized by the opportunities ahead for vCreative and I look forward to working with our team and partners to build on the tremendous growth and success we have achieved so far."

Before joining vCreative, DelGrande was Senior VP of Sales for Premiere Radio Networks where she was responsible for selling programs, services, research, and digital technology brands to radio.