Heather Froglear Upped to K-Frog/Riverside Brand Manager

RADIO ONLINE | Monday, February 13, 2023

Heather Froglear

Audacy elevates Heather Froglear to Brand Manager of KFRG-FM and KXFG-FM (K-Frog) in Riverside. She'll continue in her role as Music Director of the Country outlet. For close to 30 years, Froglear has been entertaining the Southern California market in weekday mornings. In addition, she's also the afternoon drive host for co-owned KKWF-FM (100.7 The Wolf) in Seattle and host of Audacy's syndicated show "90's Country with Heather."

"Heather Froglear has been a champion of the K-Frog brand for three decades, and I couldn't think of anyone more fitting to lead this station forward," said Audacy/Riverside Senior Vice President and Market Manager Michael Valenzuela. "Despite her years of service to this community, she still remains as one of the most active and engaging personalities in both Southern California and in country radio, and I'm thrilled to elevate her to this next chapter of her career."

"For nearly 30 years, I've been blessed to work and create great radio at KFRG," added Froglear. "It's time to put my poms pons down and assume the role of coach for an iconic, heritage brand and a station I so dearly love and believe in. For that I could not be more thrilled. I am truly grateful for both Tim Roberts and Michael Valenzuela's trust in me."

A recent 2021 Inductee into the Country Radio Hall of Fame, Froglear has produced the "K-Froggers for Kids Radiothon" for the last 21 years, raising over $7 million dollars for Loma Linda University Children's Hospital, of which her daughter received life-saving open heart surgery. She also sits on the Board of Directors for Loma Linda Children's Hospital. Froglear has been voted the Inland Empire's Best Local Radio Personality from 2018-2022 by readers of The Press-Enterprise.

She is a champion for women in country radio and women in country music, serving as both a mentor and cheerleader for Audacy's annual "Leading Ladies" initiative, and the creation of the Ladies Mentoring Breakfast at Country Radio Seminar. In 2022, Froglear received the distinguished Tom Rivers Humanitarian Award for her efforts at Country Radio Seminar.