Benztown Taps ARC Software for Affiliate Research

RADIO ONLINE | Monday, June 26, 2023 | 3:53pm CT

ARC Software

ARC Software has entered into an agreement with Benztown, making ARC the primary affiliate research and maintenance tool for the company and its audio network, Benztown Radio Networks. Developed by former CEO of Sun Broadcast Group Jason Bailey, ARC allows networks, producers and other service providers to quickly research, negotiate, digitally sign and maintain affiliate relationships with any station in North America.

Benztown VP, Sales & Operations Masa Patterson commented, "For years, we have been dealing with CRM programs with inferior functionality designed for other industries. With ARC, Jason has created the Porsche of CRM/database software specific to the network radio space, and you know how Benztown appreciates a good performance vehicle. We love the product and partnership."

Bailey added, "Chachi, Masa and the Benztown crew have been such wonderful friends since my early days at Sun. I'm ecstatic to finally welcome them to the ARC Family. It's such an honor to have our software become part of the day-to-day at such an incredible company."

Benztown joins Yea Networks, Superadio, AURN, Entravision, Compass Media Networks, vCreative, TM Studios, Sun & Fun Media and many others who now rely on ARC for their affiliate research and affiliate automation.