Benztown Taps ARC Software for Affiliate Research

ARC Software

ARC Software has entered into an agreement with Benztown, making ARC the primary affiliate research and maintenance tool for the company and its audio network, Benztown Radio Networks. Developed by former CEO of Sun Broadcast Group Jason Bailey, ARC allows networks, producers and other service providers to quickly research, negotiate, digitally sign and maintain affiliate relationships with any station in North America.

Benztown VP, Sales & Operations Masa Patterson commented, "For years, we have been dealing with CRM programs with inferior functionality designed for other industries. With ARC, Jason has created the Porsche of CRM/database software specific to the network radio space, and you know how Benztown appreciates a good performance vehicle. We love the product and partnership."

Bailey added, "Chachi, Masa and the Benztown crew have been such wonderful friends since my early days at Sun. I'm ecstatic to finally welcome them to the ARC Family. It's such an honor to have our software become part of the day-to-day at such an incredible company."

Benztown joins Yea Networks, Superadio, AURN, Entravision, Compass Media Networks, vCreative, TM Studios, Sun & Fun Media and many others who now rely on ARC for their affiliate research and affiliate automation.

Latest Radio Stories

Pacific Media Group Names Grimes Radio Division President

Sherri Hamamura Grimes

Pacific Media Group has promoted Sherri Hamamura Grimes to President of its Radio Division, overseeing operations across all Hawaiian island markets. The appointment took effect October 26. She will also continue as General Manager of PMG's Maui Radio operations. Grimes will work directly with Market More

SummitMedia Names Brodie Knoxville Brand Manager

Matt ''Brodie'' Lesley

SummitMedia has named Matt "Brodie" Lesley Brand Manager of its four-station cluster in Knoxville. He will also host middays on Country WCYQ (100.3 The Wolf). Lesley most recently served as Program Director and afternoon host for WNOK in Columbia, SC, and WWXM in Myrtle Beach, SC, from 2019 to 2026. During More

IAB Guide Calls for Better Audio Data in Media Mix Models

Interactive Advertising Bureau (IAB)

The Interactive Advertising Bureau (IAB) has released a new guide arguing that incomplete campaign data can obscure audio advertising's effectiveness in media mix models, potentially influencing how advertisers allocate budgets. "Amplifying Audio's Impact in MMM: A Follow-up to More

iHeartRadio Launches Lite Mode for Simplified Listening

iHeartRadio

iHeartRadio has launched "Lite Mode," a feature that lets listeners switch between the app's full functionality and a simplified interface focused on their current listening and frequently used content. Available on iOS and Android, Lite Mode can be activated through a toggle at the top of the mobile More

Sun & Fun Media Taps Orbyt as Exclusive Canadian Partner

Orbyt Media

Sun & Fun Media has selected Orbyt Media as its exclusive affiliate sales and affiliate advertising sales representative in Canada. The agreement gives Canadian radio stations and broadcast groups access to vacation packages, cruises, major sporting event experiences and other More

AWM to Honor Hannah Storm With Gracies Icon Award

Hannah Storm

The Alliance for Women in Media (AWM) will honor ESPN's Hannah Storm with the Gracies Icon Award during the Gracies Leadership Awards on November 16 at Tribeca 360° in New York. The award recognizes a woman whose influence has helped shape media and expand opportunities for women in the industry. Storm More

Return to Menu

Benztown Taps ARC Software for Affiliate Research

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ^®

Benztown Taps ARC Software for Affiliate Research

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®