Classic Rock WCST (98.7 The Mountain) Launches in Charleston

WCST (98.7 The Mountain) Charleston WV

WVRC Media launches Classic Rock WCST-FM (98.7 The Mountain) in Charleston, WV. The station features market vet Steve Animal in morning drive and will air music from artists such as Led Zeppelin, Pink Floyd, Aerosmith, AC-DC and Def Leppard. Crash Poteet is the Program Director of the new Classic Rock outlet.

"Charleston has long needed a local station that plays true Classic Rock. The Mountain will do just that," PD Crash Poteet said. "When we decided to make this move the first name that came to mind was Steve Animal."

"WVRC Media has long been focused on helping our local communities and the businesses within those communities to grow and prosper," added WVRC Media Senior Vice President & Market Manager Joe Parsons. "This radio station is just another extension and investment on our part to continue those efforts in Charleston."

Latest Radio Stories

WBA Hall of Fame Adds Four New Inductees

Wisconsin Broadcasters Association (WBA)

The Wisconsin Broadcasters Association (WBA) inducted four broadcasting leaders into the Wisconsin Broadcasters Hall of Fame on Thursday during its Summer Conference at the Grand Geneva Resort in Lake Geneva. The newest Hall of Fame members are Dave Magnum, founder of Magnum Media and a key figure in More

Border Media Acquires WLGR in Ownership Transition

WLGR-FM/Glens Falls NY

New York-based Border Media has announced that it has assumed ownership of Adult Hits WLGR-FM (93.5), serving Glens Falls, Queensbury and the Lake George region. The station is being acquired from Sticks Media LLC, owned by Todd Nixon, in lieu of a promissory note held by Border More

Katz Study Highlights Radio's Emotional Connection

Katz Radio Group

A new Katz Radio Group study finds that AM/FM radio continues to play a deeply ingrained role in consumers' daily lives, driven by habitual listening, emotional connections, and trusted air personalities. According to Katz's latest Sound Answers report, more than 86% of radio More

Rivian Drops FM Radio from R2, Sparks Listener Backlash

Rivian

Rivian's decision to eliminate AM and FM radio receivers from its new R2 electric SUV is drawing criticism from radio advocates, lawmakers and potential buyers, as concerns grow over the industry's broader move away from traditional broadcast radio in vehicles. According to media reports, the Rivian R2 More

iHeart Unveils AudioGraph for Broadcast Targeting

iHeartMedia

iHeartMedia has launched AudioGraph, a new suite of advertising capabilities designed to bring digital-style targeting, measurement and attribution to broadcast radio at scale. Powered by Triton Digital, AudioGraph combines privacy-safe identity technology, audience insights from TransUnion and proprietary More

Triton Digital Issues its May Podcast Rankings

Triton Digital

Triton Digital has released its U.S. Podcast Ranker for May 2026, with the iHeart Audience Network maintaining its position as the nation's top podcast sales network. Covering the reporting period from May 4-31, the monthly report showed the iHeart Audience Network leading all More

Return to Menu

Classic Rock WCST (98.7 The Mountain) Launches in Charleston

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ^®

Classic Rock WCST (98.7 The Mountain) Launches in Charleston

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®