Classic Rock WCST (98.7 The Mountain) Launches in Charleston

WCST (98.7 The Mountain) Charleston WV

WVRC Media launches Classic Rock WCST-FM (98.7 The Mountain) in Charleston, WV. The station features market vet Steve Animal in morning drive and will air music from artists such as Led Zeppelin, Pink Floyd, Aerosmith, AC-DC and Def Leppard. Crash Poteet is the Program Director of the new Classic Rock outlet.

"Charleston has long needed a local station that plays true Classic Rock. The Mountain will do just that," PD Crash Poteet said. "When we decided to make this move the first name that came to mind was Steve Animal."

"WVRC Media has long been focused on helping our local communities and the businesses within those communities to grow and prosper," added WVRC Media Senior Vice President & Market Manager Joe Parsons. "This radio station is just another extension and investment on our part to continue those efforts in Charleston."

Latest Radio Stories

Pacific Media Group Names Grimes Radio Division President

Sherri Hamamura Grimes

Pacific Media Group has promoted Sherri Hamamura Grimes to President of its Radio Division, overseeing operations across all Hawaiian island markets. The appointment took effect October 26. She will also continue as General Manager of PMG's Maui Radio operations. Grimes will work directly with Market More

SummitMedia Names Brodie Knoxville Brand Manager

Matt ''Brodie'' Lesley

SummitMedia has named Matt "Brodie" Lesley Brand Manager of its four-station cluster in Knoxville. He will also host middays on Country WCYQ (100.3 The Wolf). Lesley most recently served as Program Director and afternoon host for WNOK in Columbia, SC, and WWXM in Myrtle Beach, SC, from 2019 to 2026. During More

IAB Guide Calls for Better Audio Data in Media Mix Models

Interactive Advertising Bureau (IAB)

The Interactive Advertising Bureau (IAB) has released a new guide arguing that incomplete campaign data can obscure audio advertising's effectiveness in media mix models, potentially influencing how advertisers allocate budgets. "Amplifying Audio's Impact in MMM: A Follow-up to More

iHeartRadio Launches Lite Mode for Simplified Listening

iHeartRadio

iHeartRadio has launched "Lite Mode," a feature that lets listeners switch between the app's full functionality and a simplified interface focused on their current listening and frequently used content. Available on iOS and Android, Lite Mode can be activated through a toggle at the top of the mobile More

Sun & Fun Media Taps Orbyt as Exclusive Canadian Partner

Orbyt Media

Sun & Fun Media has selected Orbyt Media as its exclusive affiliate sales and affiliate advertising sales representative in Canada. The agreement gives Canadian radio stations and broadcast groups access to vacation packages, cruises, major sporting event experiences and other More

AWM to Honor Hannah Storm With Gracies Icon Award

Hannah Storm

The Alliance for Women in Media (AWM) will honor ESPN's Hannah Storm with the Gracies Icon Award during the Gracies Leadership Awards on November 16 at Tribeca 360° in New York. The award recognizes a woman whose influence has helped shape media and expand opportunities for women in the industry. Storm More

Return to Menu

Classic Rock WCST (98.7 The Mountain) Launches in Charleston

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ^®

Classic Rock WCST (98.7 The Mountain) Launches in Charleston

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®