Paramount Audio Launches 48 Hours+ Premium Subscription
| RADIO ONLINE | Wednesday, October 18, 2023 | 3:11pm CT |
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 Paramount Audio |
Paramount Audio has announced its first subscription on Apple Podcasts focused on CBS News' slate of "48 Hours" programming. "48 Hours" fans can now listen to premium audio content ad-free through 48 Hours+. "48 Hours" has rapidly grown as a force in the audio ecosystem, as downloads for "48 Hours" podcasts doubled year-over-year from 2021 to 2022. And so far in 2023 downloads are outpacing the previous year.
"We aim to serve our fans, and as our listeners grow, it felt time to collaborate with Apple to give our most passionate followers more content options," said Paramount EVP, Podcasting and Audio Steve Raizes. "This is just the beginning, as we learn and grow, we hope to offer more exclusive programming to our subscribers through Apple Podcasts."
Programming available ad-free to subscribers from the "48 Hours" library will include the showcast, which mirrors the broadcast show on Sundays and airs classic episodes on Thursdays, as well as the full breadth of original audio programming under the "48 Hours" banner.
